Matt Damon appeared on the Today show on Wednesday. Apparently he was promoting the movie We Bought A Zoo in which he co-stars with Scarlett Johansson. What we think he's really doing is flying the flag for so-naff-it-might-come-full-circle-and-be-cool-again Christmas jumpers.
The Today show would have you believe that this was all for the programme's "ugly sweater" section but we reckon Matt probably wears it on a daily basis - after all, what's the point of being a dad if you can't wear embarrassing jumpers at Christmas?
And if you'd like a festive sweater of you own have a peek at the gallery below for some seasonal suggestions: