When you pop an empty wine bottle into a recycling bin, all you get back is that vague sense that you're doing the right thing.
With the Oddbins Christmas 'Odd-Bin', things are a little different. And by 'a little different', we mean 'pretty damn weird' - but in a good way.
Setting up a Trigger Happy TV-style prank, the PR gurus round Oddbins way set up a fake recycling bin and put a camera nearby.
Then, of course, they put someone inside said recycling bin with a bag full of filled wine bottles - and as soon as someone popped in an empty, they popped out a full bottle of wine.
Cue some very surprised (and delighted) wine lovers, squeaking and squarking with delight and fear as the Errazuriz Cabernet Sauvignon suddenly appears.
So to see the most adorable bin in the world, check out the video below - and be sure to recycle over the Christmas period, there's a dear, and who knows, maybe you might get a free bottle one of these days...?