On more nail was hammered into the coffin of the DVD rental store, as Netflix, the online TV and film streaming service, launched in the UK.
Netflix today launched unlimited film and TV streaming for £5.99 a month, with free access this month as a trial offering.
Your new Netflix subscription will work on Smart TVs, games consoles, Blu-ray players, laptops, tablets and mobile phones.
Netflix took its time getting to the UK. It was launched in 1997 and already has 20 million streaming members in 47 countries and territories.
The company's launch highlights are listed as The Princess Bride, Breaking Bad, Torchwood, The Only Way Is Essex and Top Gear.
An in-depth and seriously enjoyable catalogue will set Netflix apart from LoveFilm. The current catalogue for the UK has not yet been revealed, but in the US the streaming library is described by AP as "a mishmash patchwork of high-profile new additions, familiar favorites and stray oddities."
Netflix will go head to head with LoveFilm in the battle for your pound, which will hopefully been competitive pricing and film offerings from both services.
As with seemingly everything these days, Netflix is integrated with Facebook, so mind what you watch.
Britons are spoiled for choice with ways to view TV and film online. Options now include include hyper social Zeebox which received a huge investment today from BSkyB, Xbox Live, the BBC iPlayer and ITV player.
Will you take up a trial subscription? Or is freeview and iPlayer enough TV for your household?