He's backstabbed and now he's backtracked - David Furnish is blaming his feud with Madonna on the press, insisting his one-sided dispute with the Queen of Pop following her win at the Golden Globes was 'blown out of proportion' and that he believes she is a 'great artist'.
The film producer and Elton John's other half took aim at the Material Girl after she beat Elton to pick up the Best Song honour at the Golden Globes on Sunday for her W.E. theme Masterpiece.
Taking to Facebook after the event, he wrote: "Madonna. Best song???? F**k off!!!"
How terribly sporting of him.
And he didn't stop there either, he later told reporters: "I think it was a fluke... When this happens you have to question the integrity of the awards. Did Madonna get the Golden Globe because she attended the awards and agreed be a presenter?
"Can you sing Madonna's song? Can you hum it? It's a song nobody has heard, from a film few have seen. The award should have gone to (nominee) Mary J. Blige or Elton. I like Madonna's music, but not her movies. She should stick to what she is good at."
However, David seems to have had a change of heart, and has now insisted his comments were all misconstrued - before handing Madonna a backhanded compliment.
He took to Facebook again to write: "My comments regarding the Golden Globes have been blown way out of proportion. My passion for our film Gnomeo & Juliet and belief in Elton's song really got my emotional juices going. But I must say for the record that I do believe Madonna is a great artist."
What exactly does humble pie taste like, David?
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