He's backstabbed and now he's backtracked - David Furnish is blaming his feud with Madonna on the press, insisting his one-sided dispute with the Queen of Pop following her win at the Golden Globes was 'blown out of proportion' and that he believes she is a 'great artist'.
The film producer and Elton John's other half took aim at the Material Girl after she beat Elton to pick up the Best Song honour at the Golden Globes on Sunday for her W.E. theme Masterpiece.
Taking to Facebook after the event, he wrote: "Madonna. Best song???? F**k off!!!"
How terribly sporting of him.
And he didn't stop there either, he later told reporters: "I think it was a fluke... When this happens you have to question the integrity of the awards. Did Madonna get the Golden Globe because she attended the awards and agreed be a presenter?
"Can you sing Madonna's song? Can you hum it? It's a song nobody has heard, from a film few have seen. The award should have gone to (nominee) Mary J. Blige or Elton. I like Madonna's music, but not her movies. She should stick to what she is good at."
However, David seems to have had a change of heart, and has now insisted his comments were all misconstrued - before handing Madonna a backhanded compliment.
He took to Facebook again to write: "My comments regarding the Golden Globes have been blown way out of proportion. My passion for our film Gnomeo & Juliet and belief in Elton's song really got my emotional juices going. But I must say for the record that I do believe Madonna is a great artist."
What exactly does humble pie taste like, David?
GOLDEN GLOBES - BEST AND WORST DRESSED:
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Elle Macpherson - Rated
The supermodel goes for full length glamour in Zac Posen.
Jane Lynch - Rated
Sue Sylvester goes for a daring neckline.
Heidi Klum - Slated
Sorry Hedi, this Calvin Klein is a bit shapeless for us.
Claire Danes - Rated
Claire keeps up the current monochrome trend in J. Mendel.
Kate Beckinsale - Rated
This nude Cavalli number keeps all eyes on Kate.
Madonna - Slated
Soz Madge, but drop the one leather glove.
Emma Stone - Rated
Emma sported this burgundy Lanvin number.
Elizabeth McGovern - Rated
The <em>Downton Abbey</em> actress flew the flag for the Brits in this black and blue dress.
Frieda Pinto - Slated
You'd think Pinto in Prada would be a dream combo, but it's all a bit meh.
Kristen Wiig - Rated
The <em>Bridesmaids</em> star looks unrecognisable from her character Annie as she glams it up.
Salma Hayek - Slated
This black and brown Gucci full length dress matches Salma's dip dyed hair too much for us.
69th Annual Golden Globe Awards - Press Room
BEVERLY HILLS, CA - JANUARY 15: Actress Meryl Streep poses in the press room with the Best Performance by an Actress in a Motion Picture - Drama award for 'The Iron Lady' at the 69th Annual Golden Globe Awards held at the Beverly Hilton Hotel on January 15, 2012 in Beverly Hills, California. (Photo by Kevin Winter/Getty Images)
Charlize Theron - Rated
Charlize makes a fashion statement in high slitted Dior Couture.
Julianne Moore - Rated
Julianne proves that an LBD never lets you down.
Harrison Ford and Calista Flockhart - Slated
The strappy shoes and the mum hair certainly don't help this dress to shine.
Mary J Blige - Slated
How coordinated that Mary matched her hair with the bottom of her dress.
Natalie Portman - Slated
Is it just os or should Natalie have really asked someone if her bum looked big in this Lanvin dress?
Zooey Deschanel - Rated
Zooey keeps it typically quirky in Prada.
Angelina Jolie and Brad Pitt - Rated
Undoubtedly the dres that most people were takling about was Ange's Atelier Versace one.
Helen Mirren - Rated
Still ever the glamorous granny in Badgley Mischka.
Reece Witherspoon
Recce gives us a touch of Jessica Rabbit in this red Zac Posen dress.
Amber Riley - Rated
The <em>Glee</em> star looks radiant in red.
Nicole Ritchie - Slated
This space-age-esque metallic Julien Macdonald number washes out Nicole.
Kelly Osbourne - Slated
The grey hair and massive should-pads makes it all very Dynasty for Kels.
Sharon Osbourne - Slated
Showing us your shoes isn't going to divert our attention from the nightmare that is your dress Shazza!
Jessica Alba - Rated
This lavender Gucci dress showed off Jess's curves perfectly.
Kate Winslet - Slated
She may have won big, but we here expecting a bit more from our very own Kate who wore Jenny Packham.
Mila Kunis - Rated
The new face of Dior sported one of the designer's dresses to the event.
Jessica Biel - Rated
Jessica's fresh face complemented this long-sleeve embellished nude dress perfectly.
Lea Michelle - Slated
Oh dear, it looks like Lea was taking style tips from Gaga in this daring Marchessa dress.
Nicole Kidman - Slated
Anyone else find the to blobs of jewels on Nicole's boobs distracting?
Sarah Michelle Gellar - Slated
We know she hasn't been doing much of late, but are things so bad SMG had to make her dress from old curtains?
George Clooney and Stacy Keibler - Rated
Well don't they scrub up well? George goes dapper and Stacy is the lady in red.
The Men - Matt LeBlanc
Joey may have gone grey but he can still pull of a suit.
The Men - Colin Firth
The Men - Gerard Butler
Not the pose we would have done...
The Men - Ricky Gervais
The host for the night goes for a statement colour suit.
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First Posted: 20/01/12 07:34 GMT Updated: 20/01/12 10:14 GMT