Iggy Pop has taken a break from advertising car insurance to advertise something else - the new fragrance from Paco Rabanne ("Black XS - L'Exces - for him and for her" according to the voiceover).
The advert directed by Jonas Akerlund - he of Madonna's Ray of Light video - features a very brief cameo from the singer (who we are assuming was approached for the role on the back of his previous life of rock and roll excess and not his interest in online car insurance policies) but centres on models Sasha Pivovarova and Nick Rae doing their best rock star impressions.
Advertisement
According to the comments section, Iggy Pop also added his vocals to Alexandre Geindre's original music for the ad. You can see more of Iggy with the behind-the-scenes video below.