Many popular breakfast cereals - especially those aimed at children - are high in sugar, according to a report from Which?.
Of the cereals marketed for children, all except Rice Krispies were high in sugar.
Which? deputy editor Amanda Diamond said: “Kellogg’s Frosties were the worst for sugar, but perhaps more surprisingly, our analysis revealed that other cereals which may be thought of as 'healthy' were also high in sugar.
“We found that Kellogg’s Special K and supermarket own-brand rice and wheat flakes - often marketed as low-fat - are high in sugar.
“And Kellogg’s All-Bran Bran Flakes contain 22g of sugar per 100g - almost as much as Weetabix Chocolatey Weetos.”
The watchdog confirmed that since their previous research in 2006 and 2009, which exposed “alarming” levels of salt in cereals, action had been taken and only eight of the cereals failed to meet 2012 salt targets.
However, the report warned that confusing and inconsistent labelling on cereal packets makes it difficult for consumers to make healthy, informed choices.
It was found that serving sizes differed from brand to brand while some included milk in the ‘per serving’ nutritional information while others didn’t making it difficult to make comparisons.
Only 14 of the 50 cereals had ‘traffic light labelling’, which informs consumers at a glance about the levels of sugars, fat, saturated fat and salt in products using a simple colour coding system of red for ‘high’, amber for ‘medium’ and green for ‘low’.
Which? is campaigning for consistent traffic labelling on all cereals as well as the development and marketing of healthy cereals for children and further reductions in sugar and salt levels.
Avoid the cereal minefield altogether with these healthy low-sugar breakfast alternatives...