We made a quick trip to Alexa Chung was on hand to launch this year's exclusive British Designers Collective pop-up store - a unique concept store featuring some of the hottest names in British fashion, with, equally importantly, some very impressive discounts...
"I'm really proud to be supporting the British Designers Collective on this Bicester pop-up store," Alexa said this morning. "It features some really exciting and amazing designers this year, and I can't wait to have a good shop. You'll find me rummaging through the rails!"
(Which is precisely what we were busy doing.)
Oh, and one for the boys! While this is the third consecutive year that the British Designer's Collective shop has popped up at Bicester, new for 2012 is a menswear version, which will launch to coincide with the first ever London Menswear Fashion Week in May.
Go. Shop. Enjoy!
(Side note: We are in love with Alexa's Bella Freud jumper, which read Je t'aime Jane on the front and Gainsbourg is God on the back - a nod to the legendary love affair of Jane Birkin and Serge Gainsbourg - and previously seen on Kate Moss, Sophie Dahl and Olivia Wilde. Just y'know, incase you were wondering.)
For more information visit the Bicester Village website.
See our pick of Alexa's Perfect 10 style moments here: