We made a quick trip to Alexa Chung was on hand to launch this year's exclusive British Designers Collective pop-up store - a unique concept store featuring some of the hottest names in British fashion, with, equally importantly, some very impressive discounts...
Ambassadress Alexa: The presenter launched the British Designers Collective pop-up store at Bicester Village this morning. Photo:Getty
Including names such as Mario Schwab,
(Which is precisely what we were busy doing.)
Discover discount designer buys from Marios Schwab, Peter Pilotto, Nicholas Kirkwood, Jonathan Saunders and many more. Photo:Getty
Harold Tillman, Chairman of the BFC was also present to toast the launch this morning, saying: "The British Fashion Council are delighted to be continuing their collaboration with Bicester Village on the British Designers Collective boutique. This is a unique platform for London Fashion Week designers to showcase their designs to new audiences."
Oh, and one for the boys! While this is the third consecutive year that the British Designer's Collective shop has popped up at Bicester, new for 2012 is a menswear version, which will launch to coincide with the first ever London Menswear Fashion Week in May.
Go. Shop. Enjoy!
(Side note: We are in love with Alexa's Bella Freud jumper, which read Je t'aime Jane on the front and Gainsbourg is God on the back - a nod to the legendary love affair of Jane Birkin and Serge Gainsbourg - and previously seen on Kate Moss, Sophie Dahl and Olivia Wilde. Just y'know, incase you were wondering.)
For more information visit the Bicester Village website.
See our pick of Alexa's Perfect 10 style moments here: