Great Britain's kits for this year's Olympics have been revealed.
The Team GB outfits were unveiled at the Tower of London during a special launch on Thursday morning.
Manufactured by adidas, they are designed by Stella McCartney and were posted on the Team GB Facebook site.
McCartney confessed the Union Jack was always destined to be emblazoned prominently.
She said: "The first place to start on a project like this is to look at the Union flag. For me it's one of the most beautiful flags in the world and it was important for me to stay true to that iconic design but also to modernise it and present it in a contemporary way.
"Ultimately, we wanted the athletes to feel like a team and be proud with the identity we created."
Four-times Olympic gold medal winner Sir Chris Hoy dons the cycling gear he'll be fitted in as he aims to add to his illustrious medal haul.
Everton midfielder Jack Rodwell meanwhile models the men's football kit while GB's number one tennis player Andy Murray is stripped of All England Club whites for a snappier design.
Track and field athletes Jessica Ennis and Phillips Idowu also parade the gear, as well as outdoor cyclist Lizzie Armitstead and basketball captain Drew Sullivan.
There's now less than four months to go until the Games, which kick off on 20 July.
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Great Britain's kits for this year's Olympics have been revealed.
The Team GB outfits were unveiled at the Tower of London during a special launch on Thursday morning.
Manufactured by adidas, th...
Great Britain's kits for this year's Olympics have been revealed.
The Team GB outfits were unveiled at the Tower of London during a special launch on Thursday morning.
Manufactured by adidas, th...
Jessica Ennis was labelled "fat" by a senior official at UK Athletics, according to her coach Toni Minichiello. A "high-ranking person" at the governing body...
Cant help but feel how unhealthy looking Stella Mccartney is looking as she stands beteen the two athletes who look so brimful of energy ! Hope I am not being too unkind.
GearoidOD: Cant help but feel how unhealthy looking Stella Mccartney is
Seems to me the Union Jack has been watered down. Shame in Diamond Jubilee year. Id prefer something a bit more colourful. Have to be honest don't really like it.
Harry_Palmer_Esq: Seems to me the Union Jack has been watered down.
Like the Daft Olympics Logo, They look Dreadful ?, Dull etc,
But all they want off the people is there money,
Any neg feedback About the logo or Kit ? or the cockup over the ticket sales , Not interested .
The ships cat could have done better, Someone is making a lot of money out of this ,
I wonder who it is ?.
joebuxton110: Like the Daft Olympics Logo, They look Dreadful ?, Dull
This kit is a great topic of conversation at the moment amongst my friends and family. It is dull and dreary, the red would have made it much more pronounced and the effect would have worked. But as previous comments have stated, nothing about the face of the Olympics is awe inspiring, from the stupid logo, and the dreadful mascots to these outfits. Where is the talent?
Mik114: This kit is a great topic of conversation at the
It's obviously based on the Union flag - but the Cross of St. George is completely missing. The red of the Cross of St. George is used on the trim/piping.
Interesting, if a little bit odd.
WillieBlack: It's obviously based on the Union flag - but the
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The Huffington Post UK | By Samuel Luckhurst Posted: 22/03/2012 12:13 Updated: 22/03/2012 15:05