Hands up, who watched the new season of Janie Bryant has collaborated with underwear brand Maidenform, to release a capsule collection of vintage-inspired, Mad Men-esque lingerie.
The collaboration is in celebration of Maidenform's 90th (yes, 90th!) anniversary. Well, they were the first brand to file a patent for the modern-day seamed uplift brasserie, you know.
To give you a little boost in the bust area, to help recreate that perfect hourglass waist, or to assist in smoothing out your sillhouette, the luxe undies are all about nipping, tucking and lifting - all the while looking seriously pretty at the same time, of course.
The Janie Bryant for Maidenform collection will be available to buy from select retailers worldwide, April 2012.
Catch the new series of Mad Men now on Sky Atlantic.