When Snoop Dogg (aka Calvin Broadus) isn't regaling his fans with tales of dropping it “like it's hot” he's rolling out another business venture.
This time, it's a “smokeable” lyric book. 'Rolling Words: A Smokable Songbook' contains the words to some of Snoop's "classic lyrics" including 'Ain't Nothing But A G'Thang and Gin and Juice - all on rolling papers.
"I made this book so people can always remember, you can roll with an expert, you can roll with Snoop, get it together," the rapper says in the promotional video for his new product. "This thing can also be smoked with some of your finest, where you at or however you at."
The rolling papers (which weren't announced on 1 April, we promise) come after a haze of successful Snoop ventures including a foray into house music.
Listen below for "Tekno Euro Mixx:"
Watch Snoop at Glastonbury in 2010 (WARNING: Strong language throughout):