Like something straight out of a Roald Dahl book or Heston Blumenthal TV show, a London communications firm had its office lift lined with over 1,000 Jaffa Cakes in a bid to make their workplace just a little bit nicer.
Engine, a marketing firm based in London's Great Portland Street, had the "edible elevator artwork" installed as part of an advertising campaign for McVitie's Jaffa Cakes.
A team of artists and food technicians took a month to come with and install the 1,325 Jaffa Cake project, which lined the walls of the lift, last week.
The plan was to trial the idea at the company, which has over 800 staff members, and, if well-received, transform more urban office block lifts into Charlie and the Chocolate Factory-inspired lifts.
Philippa Tilley, Senior Brand Manager for Jaffa Cakes, said of the project: “We are all about bringing a bit more fun to life and this was the perfect way to get a little joy straight to stressed out office workers.
We hope the lifts raise a smile, give people a taste for Jaffa Cakes and encourages them to go and buy a pack for the office.”
Nearly three million of the cakes are made each day by McVitie's, making them something of a British cake institution.
The lifts will almost certainly be well-received, if responsible for a large number of bugs to get passed around the office.
Jaffa Cake lifts – and colds, flus and the odd tropical disease – coming soon to a lift near you!
Check out the news of the day in pictures below:
Launch Slideshow
?
HIDE THUMBNAILS
1 of 17
PLAY ALL
ADVERTISEMENT
[{"entry_id":"3318758","entry_url":"http:\/\/www.huffingtonpost.co.uk\/2013\/05\/22\/stateless-lebanese-women-_n_3318758.html","content_type":"image","image_url":"gadgets\/slideshows\/298850\/slide_298850_2483906_small.jpg","thumbnail_url":"gadgets\/slideshows\/298850\/slide_298850_2483906_small.jpg","title":"Stories of the Stateless in Lebanon","slideshow_id":"298850","vertical":"uk"},{"entry_id":"3318541","entry_url":"http:\/\/www.huffingtonpost.co.uk\/2013\/05\/22\/kate-middleton-duchess-of-cambridge-dismissed-britains-queen-wag-joan-smith_n_3318541.html","content_type":"image","image_url":"gadgets\/slideshows\/266504\/slide_266504_1817483_small.jpg","thumbnail_url":"gadgets\/slideshows\/266504\/slide_266504_1817483_small.jpg","title":"Kate Middleton Loves A Cuddle","slideshow_id":"266504","vertical":"uk"},{"entry_id":"3319355","entry_url":"http:\/\/www.huffingtonpost.co.uk\/2013\/05\/22\/topless-femen-activist-fake-gun-notre-dame-cathedral-dominique-venner-suicide_n_3319355.html","content_type":"image","image_url":"gadgets\/slideshows\/280592\/slide_280592_2101034_small.jpg","thumbnail_url":"gadgets\/slideshows\/280592\/slide_280592_2101034_small.jpg","title":"Femen Notre-Dame Demo","slideshow_id":"280592","vertical":"uk"},{"entry_id":"3319895","entry_url":"http:\/\/www.huffingtonpost.co.uk\/2013\/05\/22\/forbes-most-powerful-women-list_n_3319895.html","content_type":"image","image_url":"gadgets\/slideshows\/298908\/slide_298908_2484780_small.jpg","thumbnail_url":"gadgets\/slideshows\/298908\/slide_298908_2484780_small.jpg","title":"Forbes Most Powerful Women","slideshow_id":"298908","vertical":"uk"},{"entry_id":"3319793","entry_url":"http:\/\/www.huffingtonpost.co.uk\/2013\/05\/22\/woolwich-police-shooting-machete_n_3319793.html","content_type":"image","image_url":"gadgets\/slideshows\/298902\/slide_298902_2485245_small.jpg","thumbnail_url":"gadgets\/slideshows\/298902\/slide_298902_2485245_small.jpg","title":"Woolwich Beheading ","slideshow_id":"298902","vertical":"uk"},{"entry_id":"3320089","entry_url":"http:\/\/www.huffingtonpost.co.uk\/2013\/05\/22\/ibragim-todashev-killed-fbi-boston-marathon-bombings_n_3320089.html","content_type":"image","image_url":"gadgets\/slideshows\/292253\/slide_292253_2343100_small.jpg","thumbnail_url":"gadgets\/slideshows\/292253\/slide_292253_2343100_small.jpg","title":"Boston Marathon Bombings ","slideshow_id":"292253","vertical":"uk"},{"entry_id":"3314435","entry_url":"http:\/\/www.huffingtonpost.co.uk\/2013\/05\/21\/oklahoma-tornado-residents-reunited-with-pets_n_3314435.html","content_type":"image","image_url":"gadgets\/slideshows\/298687\/slide_298687_2483452_small.jpg","thumbnail_url":"gadgets\/slideshows\/298687\/slide_298687_2483452_small.jpg","title":"Tornado hit residents reunited with their pets","slideshow_id":"298687","vertical":"uk"},{"entry_id":"3312992","entry_url":"http:\/\/www.huffingtonpost.co.uk\/2013\/05\/21\/uk-wildlife-species-decline_n_3312992.html","content_type":"image","image_url":"gadgets\/slideshows\/298677\/slide_298677_2480368_small.jpg","thumbnail_url":"gadgets\/slideshows\/298677\/slide_298677_2480368_small.jpg","title":"UK Wildlife ","slideshow_id":"298677","vertical":"uk"},{"entry_id":"3313200","entry_url":"http:\/\/www.huffingtonpost.co.uk\/2013\/05\/21\/ronald-poppo-miami-cannibal-attack-victim-rudy-eugene-gnawed-off-face-pictures_n_3313200.html","content_type":"image","image_url":"gadgets\/slideshows\/232572\/slide_232572_1094586_small.jpg","thumbnail_url":"gadgets\/slideshows\/232572\/slide_232572_1094586_small.jpg","title":"'Naked Cannibal Attack' In Pictures (WARNING, GRAPHIC IMAGES)","slideshow_id":"232572","vertical":"uk"},{"entry_id":"3319781","entry_url":"http:\/\/www.huffingtonpost.co.uk\/2013\/05\/22\/poland-face-transplant-jaws-crushed-stone-cutting-machinery-pictures_n_3319781.html","content_type":"image","image_url":"gadgets\/slideshows\/298874\/slide_298874_2484255_small.jpg","thumbnail_url":"gadgets\/slideshows\/298874\/slide_298874_2484255_small.jpg","title":"Poland Face Transplant","slideshow_id":"298874","vertical":"uk"},{"entry_id":"3311209","entry_url":"http:\/\/www.huffingtonpost.co.uk\/2013\/05\/21\/oklahoma-tornado-2013-survivor-barbara-garcia-mourns-dog-found-rubble-video_n_3311209.html","content_type":"image","image_url":"gadgets\/slideshows\/298526\/slide_298526_2485628_small.jpg","thumbnail_url":"gadgets\/slideshows\/298526\/slide_298526_2485628_small.jpg","title":"May 2013 Central U.S. Tornadoes (GRAPHIC IMAGES)","slideshow_id":"298526","vertical":"uk"},{"entry_id":"3317344","entry_url":"http:\/\/www.huffingtonpost.co.uk\/2013\/05\/22\/mr-blobby-house-essex-prank-_n_3317344.html","content_type":"tweet","image_url":"gadgets\/slideshows\/297754\/slide_297754_2455730_small.jpg","thumbnail_url":"gadgets\/slideshows\/297754\/slide_297754_2455730_small.jpg","title":"Biggest Wedding Disasters!","slideshow_id":"297754","vertical":"uk"},{"entry_id":"3313009","entry_url":"http:\/\/www.huffingtonpost.co.uk\/2013\/05\/21\/oklahoma-tornado_jason-collins-westboro-baptist-church_n_3313009.html","content_type":"image","image_url":"gadgets\/slideshows\/264648\/slide_264648_1783170_small.jpg","thumbnail_url":"gadgets\/slideshows\/264648\/slide_264648_1783170_small.jpg","title":"Westboro Baptist Demonstrations","slideshow_id":"264648","vertical":"uk"},{"entry_id":"3312263","entry_url":"http:\/\/www.huffingtonpost.co.uk\/2013\/05\/21\/april-jones-case-mark-bridger-burnt-skull-_n_3312263.html","content_type":"image","image_url":"gadgets\/slideshows\/297906\/slide_297906_2459059_small.jpg","thumbnail_url":"gadgets\/slideshows\/297906\/slide_297906_2459059_small.jpg","title":"Mark Bridger Trial","slideshow_id":"297906","vertical":"uk"},{"entry_id":"3312391","entry_url":"http:\/\/www.huffingtonpost.co.uk\/2013\/05\/21\/oklahoma-tornado-death-toll_n_3312391.html","content_type":"video","image_url":"gadgets\/slideshows\/298353\/slide_298353_2481215_small.jpg","thumbnail_url":"gadgets\/slideshows\/298353\/slide_298353_2481215_small.jpg","title":"May Tornadoes 2013","slideshow_id":"298353","vertical":"uk"},{"entry_id":"3317714","entry_url":"http:\/\/www.huffingtonpost.co.uk\/2013\/05\/22\/harry-potter-the-philosophers-stone-jk-rowling-_n_3317714.html","content_type":"image","image_url":"gadgets\/slideshows\/298825\/slide_298825_2483447_small.jpg","thumbnail_url":"gadgets\/slideshows\/298825\/slide_298825_2483447_small.jpg","title":"Harry Potter","slideshow_id":"298825","vertical":"uk"}]
Like something straight out of a Roald Dahl book or Heston Blumenthal TV show, a London communications firm had its office lift lined with over 1,000 Jaffa Cakes in a bid to make their workplace just ...
Like something straight out of a Roald Dahl book or Heston Blumenthal TV show, a London communications firm had its office lift lined with over 1,000 Jaffa Cakes in a bid to make their workplace just ...
The concept of lickable wallpaper is nothing new, thanks to Willy Wonka. But it hasn't exactly spread like wildfire. After all, what about all those...
Martina Milburn
: What Makes a Great Role Model
Alistair Darling
: Salmond's Default Position Bankrupts His Credibility
Nicola Sturgeon
: Scotland Has Every Right to Be Confident About Our Economic Prospects
Duncan Weldon
: Chancellor Should Heed IMF Advice and Increase Infrastructure Spending Now
Harry Cooper
: A Referendum on Europe Tomorrow Would Not Stop Ukip
McVitie's lickable lift | PR Examples
Loading comments… 
The Huffington Post UK | By Charlie Lindlar Posted: 17/04/2012 12:48 Updated: 17/04/2012 12:48