Jaffa Cake Lickable Lift Installed At London Company's Office

The Huffington Post UK  |  By Posted: 17/04/2012 12:48 Updated: 17/04/2012 12:48

Like something straight out of a Roald Dahl book or Heston Blumenthal TV show, a London communications firm had its office lift lined with over 1,000 Jaffa Cakes in a bid to make their workplace just a little bit nicer.

Engine, a marketing firm based in London's Great Portland Street, had the "edible elevator artwork" installed as part of an advertising campaign for McVitie's Jaffa Cakes.

A team of artists and food technicians took a month to come with and install the 1,325 Jaffa Cake project, which lined the walls of the lift, last week.

The plan was to trial the idea at the company, which has over 800 staff members, and, if well-received, transform more urban office block lifts into Charlie and the Chocolate Factory-inspired lifts.

The Lickable Lift
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Philippa Tilley, Senior Brand Manager for Jaffa Cakes, said of the project: “We are all about bringing a bit more fun to life and this was the perfect way to get a little joy straight to stressed out office workers.

We hope the lifts raise a smile, give people a taste for Jaffa Cakes and encourages them to go and buy a pack for the office.”

Nearly three million of the cakes are made each day by McVitie's, making them something of a British cake institution.

The lifts will almost certainly be well-received, if responsible for a large number of bugs to get passed around the office.

Jaffa Cake lifts – and colds, flus and the odd tropical disease – coming soon to a lift near you!

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