A baffled chip shop owner has been forced to move his 'Oh My Cod' fish sign from his shop front after he was bombarded with complaints from Christians.
Del Athwal put the sign up at his takeaway to promote a cut price meal deal offering fish and chips for just £2.99.
But he was forced to move it after angry Christians claimed the pun was tasteless - especially over the Easter period - and complained to the council.
The banner has now been permanently moved to the side of the parade of shops in St Michael's, Tenterden, Kent, in a compromise agreed to quell protests.
Is the fish shop sign inspired? Or does it leave a bad taste in your mouth?
But the fish fryer has refused to remove the banner completely, saying: "It was originally across the front of the bar but someone moved it to the hoarding.
"I was not asked to move it and no one has complained to me. I don't agree it is tasteless. There are lots of fish and chip shops called that - I am not going to take it down."
Local church-goer Christine Inskip admitted she had complained about the "tasteless" sign to Tenterden Town Council and Ashford Borough Council.
She said: "I thought it was tasteless, especially over Easter. It is advertising fish and chips for £2.99."
A spokesman for Tenterden Town Council confirmed it had received a complaint about the sign but it had been moved by the time an officer went to look.
She added: "We advised the lady to contact ABC planning department as she said the banner was really large. We weren't able to comment on whether it was offensive or not."