Answer: Carine Roitfeld, former Editor-in-Chief of Vogue Paris.
There's no word on what the collection will look like as yet, but it has been confirmed that Roitfeld will star in the ad campaign, shot by Mario Sorrenti.
According to WWD, we can look forward to a "heavy focus on the eyes and brows, mirroring Roitfeld's signature smoky eye, bold brow and nude lip".
We'd like to put our names down on the waiting list now, please.
In the meantime, shop this month's best beauty buys from our shopping guide below.