Speaking about the new project, Joseph Corrie, Managing Director of the brand, said, "Why should it be the case that you hit 40 and morph into a dull, boring version of your original self? Bombarded by products to hide your age rather than celebrate your experience and vitality."
With that in mind, the team at Illamasqua is asking you to nominate a person close to you to star in the photo shoot and if you're worried about getting camera shy, pairs - mothers and daughters, nieces and aunties - are welcomed too.
Those featured in the campaign will receive £500, an Illamasqua makeup kit worth £500 and of course, the framed, one-of-a-kind photo. Visit Illamasqua to find out more and make a nomination.
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