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'The Apprentice': Lord Alan Sugar Turns On TV Critic, Receives A Twitter Backlash

The Huffington Post UK  |  By Posted: 14/05/2012 17:11 Updated: 14/05/2012 17:11

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The Apprentice boss Lord Alan Sugar has felt a backlash from his Twitter followers, after he encouraged them to contact a TV critic who gave his BBC show a negative review.

Posting on Twitter he wrote sarcastically: "More positive coverage by Ace reporter kevin.osullivan@mirror.co.uk of the Apprentice. Email him to congratulate his positive coverage."

However, fans have not taken his tweet the way he may have hoped. One named @DRZOgilvie responded saying:
"@Lord_Sugar Sorry, but it really has been a dire series so far - say that as fan who has switched off. It's all too dull. Candidates dull."

And another, called @Pauldwlon, added: "@Lord_Sugar @TVKev Kevin is correct.....worst series of Apprentice....no characters/drama or quality....it is POSITIVE criticism."

Some have suggested it looks desperate or petty, while O'Sullivan has claimed: "The vast majority of those who got in touch emphatically agreed with me."

He then tweeted: "@mpblackman I can take it. But doing that definitely revealed that he has bullying tendencies. Which he also shows on The Apprentice."

Do you think Lord Sugar was right to turn on this TV critic? Let us know below...

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The Apprentice boss Lord Alan Sugar has felt a backlash from his Twitter followers, after he encouraged them to contact a TV critic who gave his BBC show a negative review. Posting on Twitter he wr...
The Apprentice boss Lord Alan Sugar has felt a backlash from his Twitter followers, after he encouraged them to contact a TV critic who gave his BBC show a negative review. Posting on Twitter he wr...
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HUFFPOST SUPER USER
janno000
59 Fans
18:18 on 15/05/2012
Lord Sugar should do a show where he finds unemployed young people work, There is a lot of potentional talent being wasted, this would be more useful than exposing us to these 'already successful' people who don't have an 'apeth of common sense.
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The Phantom Scribbler
1 Fans
14:39 on 15/05/2012
Is anyone really interested in the rantings of someone who, in my opinion, is nothing more than a jumped-up eastend barrow boy?
Why do some people think that obtaining a Rolls Royce and a title will make them worthy of any respect?
That said, why would anyone go on the Apprentice with the objective of working with such a prat? All this achieves is to further inflate Sugar's already grossly over-inflated opinion of himself.
The man has an ego as big as all outdoors.
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newsteps
21 Fans
12:14 on 15/05/2012
Not as easy to buy good publicity as it is to buy a knighthood quite obviously....
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steamboats999
46 Fans
10:49 on 15/05/2012
I used to be a fan of the show but it has had it's day. Sugar can't stand criticism.
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curryclan37
19 Fans
10:16 on 15/05/2012
Wanted Sid James lookalike required to stand in a shopping mall to sell Carry On film DVD'S,could this be a new career for Mr Sugar.
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HUFFPOST SUPER USER
OD4U
If its OK for one then its OK for all.
353 Fans
 
09:04 on 15/05/2012
Lord Sugar please bow out gracefully while you still can, you don't need the work.
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mikewilliams2000
3 Fans
13:47 on 15/05/2012
No he needs the money!!
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SuperDoc2
35 Fans
08:57 on 15/05/2012
The apprentice is no more than a massive ego trip for Lord Sugar & Co (the contestants!) If the majority of company employers took to this style of recruitment, no one would have a job. The Apprentice was very good, interesting and different when it first started. Now it is old hat, jaded, boring, and I wouldn't hire most of the ego maniacs in a month of Sundays. It's time to bail out of this LS. It's over!! It should be Fired!!
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Gary Pidwill
1 Fans
07:11 on 15/05/2012
I like the show. I admit, this is the first time i've really watched it intently. I'd say it's the best thing on TV at the moment. It probably does need a new format, it's getting tired. I agree, some of the candidates are dull, but some are not. It's not about personas to me. People confuse bullying with assertiveness with regards to Alan. He is firm, but fair. He shows that. I think he has a bigger rep than what he's worth, but that's neither here not there. He gives everyone a fair chance to explain their actions. At the end of the day, it's his way because it's his investment.. and it's just a TV show. You can't say watching TV is productive just because you enjoy it. I think to improve the show, he should be able to fire someone on the winning or losing side (that he picks as his weak performer) and also give individual candidate tasks occasionally, or individual tasks within teams, i.e sell within the top 5 in the task.
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Johns Cousin
9 Fans
11:16 on 15/05/2012
And some people confuse assertiveness with bullying.
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curryclan37
19 Fans
13:51 on 15/05/2012
Are you Mr Sugars PR Agent.
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alanhutton4
43 Fans
07:08 on 15/05/2012
This man paid for the title given to him by Mr Blair .He has no class and I wouldn`t trust him.It didn`t take the Tottenham fans long to get to the bottom of him and others should be weary of him.No respect-given or earned
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Johns Cousin
9 Fans
11:17 on 15/05/2012
Spot on.
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gregorious39
1 Fans
06:50 on 15/05/2012
Think.....Television = Freak Shows with vivid plots.....made to arrest the most viewing figures for the maximum life-span possible. Programme makers get more and more "Freaky" to keep their figures up but what they fail to see (with some exceptions) is that the Show has run it's course and should be terminated...Shelf life my dears......it's all about Shelf life. A great original idea, which was well directed and produced and the original cast of three were brilliant....but it's getting tired and the programme makers are loathe to let it finish because it's such a "Money Box"
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HUFFPOST SUPER USER
purple1236
27 Fans
06:34 on 15/05/2012
I love the apprentice , and never miss a series .But have to admit , this one is dull , none off the hopefulls have any character .So Lord Sugar if you are going to work with one of them , I feel so sorry for you ..Any way as far as I can make out , this series you have voted off the nicer ones ,who did no wrong , except for the last one Laura ,was not a fan of hers .
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eggfreecakeuk
2 Fans
 
06:16 on 15/05/2012
The Apprentice is a fantastic concept. New and interesting tasks- and good entertainment- sorry theres no murders or cheap afffairs, but dont we get rnough of that on Eastenders? Business thinking folk admire Lord Sugar's ingenuity- whilst a lot of lazy individuals are just jealous of money- because they know they cant get there in this lifetime.
It is a programme for thinkers and business interested people- much like Dragon's den- if it is not your cup of tea, stick to the soaps or whatever.
Lord Sugar does not need to do this- I am glad at his age he is giving up so much of his time- people ought to appreciate that.
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HUFFPOST SUPER USER
purple1236
27 Fans
06:39 on 15/05/2012
Dont watch Deadenders so would not know , and a lot of intelligent people wont .I love the show , but you must admit this one is dull .Not taking away what Lord Sugar is doing , just could do with a little more light heartedness , to see if any have a sense of humour , which Lord Sugar does have
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alanhutton4
43 Fans
07:11 on 15/05/2012
if anyone thinks that this is how business people are judged or how you achieve success in business,they are living in a dream world.GET REAL,this is reality manufactured tv for people who know nothing about business.Sugar shows the worst side of business people-thrown out if you don`t do it his way;given rewards when you play his game-PERFORMING ANIMALS
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SuperDoc2
35 Fans
09:59 on 15/05/2012
Spot on. F&F'd
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Sunlight30
23 Fans
12:17 on 15/05/2012
The American one is even worse. Just Vehicles to show how clever and how wonderful the hosts are. Sugar is at least more genuine that Trump. Everyone over there, according to Trump that is, are 'wonderful people'. Yuk.
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jonnieVeal
8 Fans
 
06:07 on 15/05/2012
Lord Al Amstrad has proved exactly how ridiculous the Appentice has become.It's was mildly entertaining in the beginning but like a lot of shows has ran its course and is no longer going to be ' must see TV '.I think it's hilarious that Lord Al's image is obviously a charade as a tough no nonsense rough kinda guy in the way he reacted to some truthful points made by Kevin O'Sullivan of The Sunday Mirror.Are we to believe that anyone not liking this C list series is to be ignored as the great, i mean little man knows best? Pull the plug and let the wannabe international high flyers go back to a job without a camera following them around doing bob a job week tasks and the public can be spared the sight and pained expression of a scout leader from the House of Lords poking his sausage finger and wimpering in his best gor blimey RSC voice ' yer fired '...
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Peter Sussex
0 Fans
06:33 on 15/05/2012
If you don't like it then don't watch it..........sad man
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Johns Cousin
9 Fans
11:21 on 15/05/2012
How would he know if he liked it or not if he didn't watch it?
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rlcsoundeng
14 Fans
06:05 on 15/05/2012
Well, I am amazed that anyone, at all, watches this crap in the first place, a very dull, ill mannered, jumped up bore, sacking people that he doesn’t even employ yet.
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HUFFPOST SUPER USER
woodie26
16 Fans
06:30 on 15/05/2012
LOL, people like you make me really laugh, you must watch it to know so much about the show because that's what it is a show not to be taken seriously.
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Johns Cousin
9 Fans
11:24 on 15/05/2012
Ooh!! I hope Mr Sugar doesn't read your comment lol
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curryclan37
19 Fans
13:57 on 15/05/2012
Well said there's nothing pleasant at all about this Sid James lookalike.
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