The Good Morning Britain presenter is certainly enjoying the attention – but not everyone is as keen to see him in charge.
The Apprentice star described it as a “sad day for us all in the family”.
The Apprentice star told the BBC Breakfast presenter to "mind your own bloody business" after he had another pop at the GMB host.
The Apprentice star has sparked a backlash for saying people working from home have become "complacent".
The Apprentice star caused controversy when he told Jeremy Vine: "Who’s dead? I’m not, I'm still alive... so's everybody else I know."
"If this was Hugh Grant, Meghan or another of his enemies... he would be howling from the rooftops," the Apprentice star claimed.
The Apprentice star has conceded the theory was "fake news", but continues to defend his decision to tweet it.
Whether they were hired or fired, here's what some of the business hopefuls have been up to since leaving Lord Sugar's boardroom.
The latest episode of the BBC show saw Ryan-Mark Parson's team lose the challenge to arrange a corporate away day.
What on earth was the unidentified gent doing on Lord Sugar's boardroom floor?