A-ha! His BBC television career famously came to an end when he thrust a lump of cheese in his commissioning editor's face.
Now Steve Coogan's most famous creation, hapless Norfolk DJ Alan Partridge, is changing channels to Sky.
Coogan will star as Partridge in two new one-hour specials as well as a TV adaptation of his online series, Mid Morning Matters. The shows will appear on Sky Atlantic as part of an output deal with Coogan's production company, Baby Cow.