Three years after the death of reality TV star Jade Goody, a new study has revealed that her battle with cervical cancer prompted 400,000 British women to book a cervical screening appointment.
The figures, released by the Journal of Medical Screening, confirmed the influence of the ‘Jade Goody Effect’ and discovered that between Jade’s diagnosis and death (2008 to 2009), a huge spike in smear tests and cervical screenings was recorded.
For women aged between 25 and 29, around 31,000 extra screening appointments were made during the last five months of Jade’s public battle with cervical cancer.
Experts believe this age group were most likely to have been affected by Jade's death as the reality star was just 27 when she died.
Under-30s are the age group most hesitant to book a cervical screening test, say experts. Seeing someone so young be stuck down, may have made them aware that cervical cancer doesn't just affect older women.
However, although it was assumed that the increase in screenings was down to women booking early appointments because they were concerned about their health, the research discovered the opposite was true.
A higher proportion of bookings were among women who were late for their test rather than those who were booking them early.
The majority of extra attendances occurred in women aged 25 to 49 who admitted that their screening was overdue – with 82,000 (28%) revealing they were at least five years behind schedule. Only 8% of bookings were early appointments.
"Jade's tragic diagnosis and death played a huge role in raising awareness of cervical cancer and prompted a welcome increase in screening attendances in 2008 and 2009. Many of those women will now be due their next routine appointment and we would like to see them return,” professor Julietta Patnick from the NHS Cancer Screening Programmes and author of the paper, said in a statement.
"All women between the ages of 25 and 64 are eligible for free cervical screening every three to five years. Regular screening means that changes in the cervix, which may develop into cancer can be identified and treated. Screening saves lives, and we would encourage all eligible women to consider attending a screening appointment when invited."
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Responding to the downward trend of booking a cervical screening test, Robert Music, director of Jo’s Cervical Cancer Trust, urges women not to ignore the routine screening letter from their GP.
“Thousands of women are potentially at risk. Screening picks up abnormalities, which can develop into cervical cancer. We of course want all women to take up their screening invitation when it arrives.
“But we need to urge and ensure that those women who, as a result of Jade Goody’s high-profile struggle with the disease went for screening three years ago and are likely to shortly receive their next three-yearly routine appointment to not to ignore that letter,” Music told HuffPost Lifestyle.
If you’re worried about booking a smear test, take a look at the following advice from Dr Katrina Herren from Bupa, on what to expect when you have a cervical screening. test
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What Is A Cervical Screening?
A cervical screening is a simple procedure carried out by a doctor or qualified nurse which can detect pre-cancerous cells inside the cervix which can develop into cervical cancer. Early detection of changes to cervical cells is vitally important in minimising the impact of the disease, which is why all women over the age of 25 are encouraged to have cervical screens.
What Happens During A Cervical Screening?
A cervical screening test usually takes just a few minutes. You will be asked to undress from the waist down - you will be given a towel to put across your lap - and lie on your back on a couch, with your legs drawn up and knees apart. If this position is difficult for you to get into, your nurse or GP can take the test with you lying on your side.
You may find the test uncomfortable but it isn't usually painful. Your nurse or GP will use an instrument called a speculum to gently open the vagina and take a cell sample from your cervix using a small brush. The sample will be sent to a laboratory for testing and you will receive the results in a letter a few weeks late
How Often Do You Have To Have A Screening?
Women aged 25 and over are advised to have cervical screenings at least once every three years to detect changes to the cells in the cervix, according to the NHS. As women get older this may change to once every five years.
Will The Results Be Positive?
Around nine out of 10 cervical screening results are classed as 'normal'. About five in 100 tests show borderline or mild cell changes; these usually go back to normal by themselves and this will be monitored with further screening every six months.
One in 100 tests shows moderate cell changes and one in 200 shows severe changes, which means further investigations will be required and treatment needed to remove the cells.
Sometimes the result may be 'inadequate' or 'unsatisfactory' because the sample was not good enough or the cells could not be seen clearly, for example, because of an infection. This happens in about one in every four tests. If this happens, another test will be scheduled.
What Happens If My Test Results Are 'Abnormal'?
In the case of an abnormal screening result, or symptoms of cervical cancer, your doctor will refer you to a gynaecologist for further tests to more closely examine the surface of the cervix, to see if the abnormal cells have spread and check your health. The type of treatment you might need will depend on the results of the examinations and your general health.
Your GP or nurse may ask you to have a colposcopy if your cervical screening results were abnormal. In a colposcopy, your doctor will use an instrument called a colposcope to examine your cervix. A colposcope acts like a magnifying glass, which helps your doctor or nurse to see the cells of your cervix in detail and close up.
If your doctor or nurse sees anything that looks abnormal, a biopsy will be taken and the cells sent to a laboratory to be checked. You may be given a local anaesthetic to numb the area before the biopsy is taken.
If no abnormal cells are found, you won't need any treatment. If your doctor or nurse finds abnormal cells, you may be given treatment there and then to remove the cells before they can develop into cervical cancer. Alternatively, your doctor or nurse may ask you to come back for treatment at another appointment.
The most common type of treatment is LLETZ. Your doctor or nurse will inject a local anaesthetic into your cervix. This will numb the area so you won't feel any pain. Some women may notice a stinging sensation when the anaesthetic is injected - this settles down very quickly. A loop of fine wire with an electric current flowing through it is used to remove the abnormal cells from your cervix. This takes around five to 10 minutes.
Another type of investigation that may be undertaken when abnormal cells have been detected is a cone biopsy, where a small, cone-shaped section of abnormal tissue is taken from your cervix and is examined under a microscope. This is usually done under local anaesthetic. A cone biopsy may also be used as a treatment to remove pre-cancerous cells.
Three years after the death of reality TV star Jade Goody, a new study has revealed that her battle with cervical cancer prompted 400,000 British women to book a cervical screening appointment.
The...
Three years after the death of reality TV star Jade Goody, a new study has revealed that her battle with cervical cancer prompted 400,000 British women to book a cervical screening appointment.
The...
The lack of respect for informed consent in women's cancer screening is concerning, misinformation is the norm, not real information. The fact is Jade Goody had an adenocarcinoma, an even rarer form of cervix cancer usually missed by pap testing. The pap test was designed to detect squamous cell carcinoma. Also, no country in the world has shown a benefit pap testing those under 30, but this group produce the most false positives that can lead to over-treatment.
The Finns have the lowest rates of cc in the world and refer far fewer women for colposcopy/biopsy and since the 1960s they've had a 7 pap test program, 5 yearly from 30 to 60. The Dutch have the same program, but will shortly change to 5 hrHPV primary tests (or self test) offered at 30,35,40,50and 60 and only the roughly 5% who are HPV+ and at risk will be offered a 5 yearly pap test, these are the only women who can benefit from pap testing.
HPV primary testing should not be offered to young women either as 40% would test positive, transient and harmless infections that will clear spontaneously. We shouldn't be using Jade Goody to scare women into harmful excess/outdated screening, we should provide real information and evidence based testing. As a low risk woman my risk of cc is near zero, the risks were too high for me and I have always declined to test, I act on real information, not spin and scare campaigns.
Eliz52: The lack of respect for informed consent in women's cancer
I always find it amazing how many 25 years olds and above are so embarrased about having a cervical smear test - and yet have no issues having sex with someone they have only just met and inviting STD's and herpes virus - screwing around with unprotected sex - suffer the consequences......... sadly.
emmy1: I always find it amazing how many 25 years olds
Why does everyone bang on about goody being a heroine? All she did was raise money for her kids and that crook of an ex of hers through the imbecilic tabloids and their readers. A real heroine in my book was Jane Tomlinson who tirelessly cycled to raise awareness of cancer and all the money she raised went to children's cancer research. May she rest in peace.
tonzer55: Why does everyone bang on about goody being a heroine?
I understood that after the spike of extra women seeking a smear- it then dropped to lower levels than before her. celebrity publicity appears fashionable, over riding a real cultural change in cancer education. The trend of increasing obesity, depression, alcohol abuse, and child abuse, suggests that British society does not apply itself to its well being. So smear rates will fall, until another celeb develops cancer. Sad reflection.
Markp2k: I understood that after the spike of extra women seeking
Unfortunately articles like this make it sound as if women are rising to the challange
of cervical cancer, and in an odd way, many are then leaving it as if its being dealth with.
Markp2k: Unfortunately articles like this make it sound as if women
ALL THE PUBLICITY SURROUNDING HER ILLNESS HYPED UP THE GENERAL AWARENESS OF THE SYMPTOMS OF CERVICAL CANCER,AND THE FACT THAT THERE ARE OFTEN NO OBVIOUS SYMPTOMS UNTIL IT IS TOO LATE .MANY YOUNG GIRLS AND WOMEN WHO WOULD NEVER HAVE THOUGHT TO GO TO A DOCTOR HAVE DONE SO,AND THEIR LIVES ARE MORE LIKELY TO BE SAVED.
THAT IS WHY JADE ALLOWED REPORTERS TO FOLLOW AND REPORT ON HER LAST DAYS IN DETAIL-SHE HAD DECIDED TO TRY AND HELP OTHER YOUNG WOMEN IN THE ONLY WAY SHE COULD.
acerpalmatum: ALL THE PUBLICITY SURROUNDING HER ILLNESS HYPED UP THE GENERAL
On her deathbed she was encouraging young people to have smear tests and not make the same mistakes and leave it too long as she did. She was brave to the end and didnt wallow in self pity.
Dip8934: On her deathbed she was encouraging young people to have
I had a smear test done on wednesday, then got a call from the nurse saying the lab refused to test it because i had it done a year to soon, come back next june !!
female48: I had a smear test done on wednesday, then got
i know craggy it really upset me, but they said i had one in 2008 so dont need one until 2013, but it was my doctor who told me to have one, they said he was in the wrong, but like you said it was done so why not test it ? just down to money again i suppose.
female48: i know craggy it really upset me, but they said
6 months is too much. It generally takes 10 years for a negative smear to turn into cervical cancer, so you get 3 chances to spot any changes. If you have a negative history, then there is no need for more smears. Obviously, if any chances or treatment is needed, then you will get more regular screening. Germany probably have it once every 6 months for insurance purposes, If you get smears every 5 years then you will be slightly older, therefore the risk is lower, hence the 5 years gap
keldyl: 6 months is too much. It generally takes 10 years
The Huffington Post UK | By Kyrsty Hazell Posted: 08/06/2012 12:54 Updated: 08/06/2012 12:54