From their early twenties onwards, all men fear it.
The moment when your glorious head of hair gives in to the cruel tides of time and leaves you, well, bald.
But, when life gives you lemons, as they say, you ought to make lemonade - which is precisely what artist Philip Levine did when his follicles failed him.
Bald is beautiful: photo by Daniel Regan
Turning his shiny new cranium into a canvas, he set about disguising his head as everything from a disco ball to a bed of crystals.
He’s even taken his work to America along with body artist Kat Sinclair to work with Michael Matsen, a 12-year-old alopecia sufferer whom he turned into a human hedgehog using 500 drawings pins.
Levin told REX: "My art is about the idea that you can always turn something negative into something positive."
In other words, men and women of the world who start losing their hair should embrace it.
A positive message no doubt, but what do you think of the art?