He may have a reputation as being Mr Nasty, but Simon Cowell has proved himself as a real life superhero.
The X Factor mogul saved the lives of nine passengers on board a sinking boat while on holiday in St. Tropez.
Simon came the the rescue after hearing a mayday call come through while he sunned himself about his luxury private yacht off the French coast.
His pal Sinitta who was holidaying with him told of the drama as it unfolded on Twitter.
"Just had a mayday message, 35ft boat sinking. Simon has sent us to help and rescue 9 people on board!” she tweeted.
She later added: “Everyone ok, no-one hurt. Captain won’t let boat sink, petrol in sea etc."
A source told the Daily Star that Simon played down his involvement in the resuce mission.
“Thankfully, everyone was OK and Simon’s team got there in time.”
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