The Only Way Is Essex star Joey Essex has sparked a modern day mystery after dismissing claims he was hit in the face in a bar, despite several reports on the internet suggesting otherwise.
The reality star was in Burnley on Saturday to host a bash called The Only Way Is Reem at local club Fusion.
He later visited the Pharaohs bar, and rumours emerged that he had been "smacked" shortly after walking in.
Social networking sites featured comments about the alleged attack, with one drinker claiming: "He was going across the dancefloor when someone side-swiped him.
"He fell on the floor. Joey didn't know what hit him."
Another user taunted on Facebook: "Ha ha with your reem as f**k hair-do."
However, Joey's management dismissed suggestions that an incident had taken place.
Spokesman Dave Read tells The Sun: "Joey went in the bar but is adamant he was not hit. Someone's trying to stir things."