Myleene Klass made headlines with her infamous white bikini on 2006's I'm A Celebrity... Get Me Out Of Here!, and she's got fans hot under the collar once again - she's shed her clothes to model her new lingerie line.
Myleen: 'I hope women feel comfortable, glamorous and confident in my designs'
The former Hear'Say star found herself thrust back into the spotlight after showering in her skimpy two-piece in the jungle, and now ladies across the UK can channel Myleene's sexy look.
The star has shown off her creative side by designing an underwear collection for Littlewoods, who she has previously had fashion lines with.
Myleene Klass Lingerie
The range includes retro high-waisted knickers and classic lace sets - and it's Myleene herself who is starring in the ad campaign.
In one shot, Myleene pouts as she sports a black bra and matching pants with hold-ups, while in another she smoulders in a basque and suspenders.
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Going for a more girly look, the 34 year old, who split from husband Graham Quinn earlier this year, wears high-waisted knickers and a crop top-style bra as she laughs into a retro telephone.
She says, "I hope women feel comfortable, glamorous and confident in my designs."