Diva Dogs Day took place in Essex - where else?! - at the weekend, and encouraged "diva-ettes" to "come along with your pampered pooches and enjoy the world of glitz and glamour doggy style".
Yes, canine glamour is big business these days - though we do hope they stop short of vajazzling them.
Click through our gallery below to see some of the pooches who were parading their stuff. (And a word of advice to the Yorkshire terrier who's wearing nothing but a tiny bow in its fur: we like your discreet style, but you're going to have to do a lot better than that to get 'diva' status, pet.)
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