It's this season's must-have look, folks! So come and get it while you can.

As you can see, there's something rather phallic-looking about the design of this "blouse with contrast piping" (to use the official fashion jargon) from


But when this fact was brought to the company's attention, they refused to get embarrassed. Instead, they turned it into a selling point on Twitter - and asked customers to send in snaps of them wearing the offending garment.

So if you want to join in the willy-wearing fun, the blouse is yours for just £30 - available in black or grey. And remember to tweet a picture of yourself wearing it, using #penisblouse.

Coming soon: #boobtrousers #bumscarves and #arsejumpers. Possibly.

Keen to see more amusing pictures? Look right this way...

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  • Nick Clegg and his wife Miriam engage in a not-at-all-awkward kiss at the Lib Dem conference.

  • Britain - the big man of Europe, but the small man everywhere else.

  • The Pope suffers a wardrobe malfunction. Gust of wind - or act of God?

  • Barack Obama - never knowingly under-animated.

  • See what we mean?

  • Damian Lewis's Emmy success leaves him literally floating on air.

  • "No, YOU tell ME what 'Magna Carta' means!"

  • Honestly, the lengths some people will go to to get a phone signal.

  • Another typical day at the beach for Britons this week.

  • Is it just us, or is Hillary Clinton flirting with William Hague?

  • Yep. Definitely flirting.

  • Stop! Duke of Edinburgh time!

  • Got myself a cryin', walkin', sleepin', talkin', livin' doll! And her name is Nicki Minaj.

  • The 2012 London Triathlon causes controversy when it replaces swimming with 'wife-carrying'.

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    "Now who wants to give me the kiss of life? You - the pretty one!"

  • The Duke and Duchess of Cornwall - now stepping out in 'his 'n' her' matching outfits. Aww.

  • Lily Cole arrives at the Peace One Day Concert - then suddenly remembers she left the iron on.

  • We don't blame you, kid. We don't blame you at all.

  • Nick Clegg's election face.

  • Animal photobomb of the week - and possibly the whole year: a stingray gets in on the act.