The Guardian has rubbished claims that it is stopping the presses permanently in order to concentrate soley on their online operation.
A post on the blog, More About Advertising, claimed executives at the highest level were seriously considering closing the print edition after posting an operating loss of £44.2m.
Stephen Foster, former editor of Marketing Week, wrote: "Long-serving Guardian editor Alan Rusbridger (left) is said to be increasingly isolated in his desire to retain a print version.
"So if a slimmed-down paper is looking impossible to achieve (and there’s no evidence that it would be successful anyway) the Scott trustees seem be coming to the conclusion that they may as well bet the ranch on digital. One issue for them will be whether the small print of the Trust specifies keeping a newspaper in being or a news organisation."
The story was followed up by the Daily Telegraph, which reported: "The longstanding Guardian chief wants to develop the Guardian’s digital-only US operation before pulling the plug on the print edition, in the hope that it will provide a useful blueprint for the online business in Britain."
But Guardian editor Alan Rusbridger took to Twitter to pour cold water on the rumours.
The Telegraph's media editor Katherine Rushton said the move had actually been noted by the Guardian own chief executive, Andrew Miller.
A Guardian spokesman told The Huffington Post UK: "There is no truth in reports that The Guardian intends to stop printing newspapers.
"Our newspapers generate three-quarters of our revenue and will remain the foundations of our organisation for many years to come.
"The management and executive of The Guardian and The Scott Trust Ltd have put in place a strategy that has enabled The Guardian to maintain its revenues and grow its audience to record levels. The Guardian is now the most read quality newspaper brand in Great Britain."
Guardian media columnist Roy Greenslade said the Guardian was "baffled" by the story.
"There is not a scintilla of truth in the two major facts in an article noticeable for the absence of any named source and also for the fact that no questions were asked of Rusbridger or Miller.
"In Fleet Street parlance, this could be deemed a flyer - a story you run up the flagpole hoping someone will salute. But no-one will be lifting an arm. It's just wrong. Plain wrong."