'Made In Chelsea' star Hugo Taylor has reportedly signed up for 'I'm A Celebrity... Get Me Out Of Here!'
The chino-wearing, champagne-quaffing toff is swapping Chelsea for the jungle before he jets off to LA to pursue an acting career, according to The Sun.
Taylor quit the E4 show in April, saying he had tired of reality TV. Perhaps he thinks 'I'm A Celebrity' is a wildlife documentary instead?
Hugo is used to red carpet treatment
Other 'celebrities' rumoured to appear on the show when it returns on Sunday 11 November include darts veteran Eric Bristow, soap star Ricky Groves, 'Corrie's Helen Flanagan, 'Birds of a Feather' actress Linda Robson and Trinny and Susannah.
Producers are also reportedly keen to snap up some Olympians to face their fears, including gymnast Beth Tweddle and swimmer Rebecca Adlington.
Ant and Dec promote I'm A Celebrity
The winner will take the crown from last year's jungle King McFly's Dougie Poynter, who appeared on the show alongside Fatima Whitbread, Mark Wright and 'Corrie's Antony Cotton.
'I'm a Celebrity... Get Me Out of Here Now!' the ITV2 spinoff show, will again be hosted by Laura Whitmore and Joe Swash. Comedian Rob Beckett will replace Russell Kane as the third presenter.
The first show will consist of a 95-minute series 12 premiere.