'X Factor' will come to an end after a decade next year, Simon Cowell's ex Sinitta has claimed.
Sinitta told Closer magazine: “I'm told next year is going to be the last. It'll have been ten years."
Ratings for the show have dropped since its mastermind Cowell left to front a US version of the singing contest.
However, a show source said told The Sun: "There are no plans for it to end. It is one of the most successful shows in Britain."
The 'X Factor’s' current three-year deal with ITV runs out next year.
Eighties pop star Sinitta was part of the show for eight series, but was dropped from her role alongside Cowell at the judges’ houses stage this year.
The Daily Mail reported Sinitta’s axing came when she refused to sign a hefty, legally-binding confidentiality agreement banning her from publicly discussing any details of the 'X Factor' process. Could this be why she's now been so reckless with her words?
In an interview with Digital Spy he adds: "I think people have just seen through the 'X Factor' format these days."
Praising his own BBC show, he says: "'Strictly' is family entertainment that all generations can watch at the same time. In an age when people only communicate with mobile phones and on the internet, we're a show that brings everyone together. 'Strictly' transcends all audiences."