It seems that everyone these days has an opinion on the conflict between Israel and Hamas - and inflammatory rhetoric is becoming rife.
Twitter has allowed for real-time updates from both sides, desperate to get their version of events out to the wider world as soon as possible.
Added to the mix are a number of political and religious figures who have waded in with bizarre and offensive statements; statements whose sole purpose seems to be to incite even more anger, hatred and violence.
Here are five of the worst offenders...
The son of former Israeli prime minister Ariel Sharon <a href="http://www.jpost.com/Opinion/Op-EdContributors/Article.aspx?ID=292466&R=R1&utm_">said</a>: "We need to flatten entire neighborhoods in Gaza. Flatten all of Gaza. The Americans didn’t stop with Hiroshima – the Japanese weren’t surrendering fast enough, so they hit Nagasaki, too."
Rabbi Yaakov Yosef
Yosef is an extremely influential voice amongst Israel's Ultra-Orthodox community. <a href="http://electronicintifada.net/blogs/ali-abunimah/idf-must-learn-syrians-how-slaughter-enemy-says-prominent-israeli-rabbi">He said on Sunday</a>: “The army has got to learn from the Syrians how to slaughter and crush the enemy”
Michael Ben Ari
<a href="http://www.digitaljournal.com/article/337203">The Israeli Knesset member for the National Union party, said at a public rally on 15th November</a>: "There are no innocents in Gaza, mow them down. "Let the IDF kick some ass. "Why 200 flights and only 15 dead? We want 15 flights and 2000 dead!"
Deputy Prime Minister Eli Yishai
<a href="http://www.haaretz.com/news/diplomacy-defense/live-blog-idf-prepares-for-ground-invasion-as-gaza-offensive-enters-fourth-day-1.478505">Yishai said on Saturday</a>: "The goal of the operation is to send Gaza back to the Middle Ages. Only then will Israel be calm for forty years."
Hamas Miltary Wing, Al Qassam
After the head of their military wing, Ahmed Jabari, was killed in an Israeli airstrike on the 14th of November, Hamas told the world that Israel "had opened the gates of hell". The anti-Semitic Hamas charter states "our struggle against the Jews is very great and very serious" and calls for the total destruction of Israel.