Damien Hirst has redesigned this year's Brit Award statue.
Perhaps appropriately for an award ceremony many people believe enjoyed its best days back in the 90s, former 'YBA' Hirst was asked to follows Dame Vivienne Westwood and Sir Peter Blake in giving the famous gong a makeover.
Saying he was "honoured" to be asked, Hirst opted for his trademark multicoloured dots - the same ones that his assistants have been plastering on mugs, Minis and the odd canvas since 1991.
"It has become such an iconic award, I love the Brits," he said.
Hirst's exhibition at Tate Modern last year was the most popular solo show ever staged at the gallery, attracting around 463,000 visitors, and helping the venue to record numbers through its doors.
The award has been unveiled ahead of tonight's announcement of the Brits shortlists.
Tom Odell, the winner of this year's critics' choice prize, will get his hands on the trophy first when the 2012 winner Emeli Sande hands over the prize at the launch in London's Savoy Hotel tonight.
Brits chairman David Joseph said: "Damien is truly one of the most important British artists and his reimagining of the statue will make winning a 2013 Brits an even more special proposition."