Damien Hirst has redesigned this year's Brit Award statue.
Perhaps appropriately for an award ceremony many people believe enjoyed its best days back in the 90s, former 'YBA' Hirst was asked to follows Dame Vivienne Westwood and Sir Peter Blake in giving the famous gong a makeover.
Saying he was "honoured" to be asked, Hirst opted for his trademark multicoloured dots - the same ones that his assistants have been plastering on mugs, Minis and the odd canvas since 1991.
"It has become such an iconic award, I love the Brits," he said.
Hirst's exhibition at Tate Modern last year was the most popular solo show ever staged at the gallery, attracting around 463,000 visitors, and helping the venue to record numbers through its doors.
The award has been unveiled ahead of tonight's announcement of the Brits shortlists.
Tom Odell, the winner of this year's critics' choice prize, will get his hands on the trophy first when the 2012 winner Emeli Sande hands over the prize at the launch in London's Savoy Hotel tonight.
Brits chairman David Joseph said: "Damien is truly one of the most important British artists and his reimagining of the statue will make winning a 2013 Brits an even more special proposition."
Hirst grew up in Bristol with his mother who took a hard line with her rebellious son, cutting up his trousers and melting his Sex Pistols vinyl records on the cooker.
In 1992 his <em>The Physical Impossibility of Death in the Mind of Someone Living</em> became the most notable nomination of the Turner Prize, though it didn't actually win. The shark encased in formaldehyde became one of the most iconic pieces of the 1990s. PICTURE: PA
As a student, Hirst had a placement in a mortuary, an experience that clearly influenced his later work. PICTURE: PA
In 1994 Hirst's piece, <em>Away from the Flock</em>, that features a sheep in formaldehyde, was vandalised by another artist, one Mark Bridger, who poured black ink into the tank, and retitled the work <em>Black Sheep</em>. He was subsequently prosecuted, at Hirst's wish, and was given two years' probation. PICTURE: PA
In 1995 Hirst won the Turner Prize for his cow and calf in formaldehyde. PICTURE: PA
Hirst wanted to use rotting cattle in an exhibition in New York, but was banned by the city's health authorities because of fears of "vomiting among the visitors". PICTURE: PA
In 2000 Hirst was commissioned to paint a mini in the style of one of his famous 'spot paintings', to be auctioned at the Serpentine Gallery's 30th Anniversary in London. PICTURE: PA
Hirst's 2001 work, <em>Painting-By-Numbers</em> was a do-it-yourself kit designed to make one of his 'spot paintings' - but part of the exhibition was binned by a gallery cleaner who mistook it for trash. PICTURE: PA
In his 2007 exhibition at the White Cube gallery in London, Hirst displayed <em>For the Love of God</em>, a human skull recreated in platinum. It was covered with 8,601 diamonds, worth about £15,000,000. The work didn't sell outright but to a consortium that included Hirst - maybe people were put off by the £50,000,000 asking price. PICTURE: PA
In September 2008 Hirst became the first living artist to sell a complete show, <em>Beautiful Inside My Head Forever</em>, by action at Sotheby's. It broke the record for a one-artist auction, raising £111 million. PICTURE: PA
With a wealth valued at £215m in the 2010 Sunday Times Rich List, Hirst is reported to be Britain's wealthiest artist. PICTURE: PA