The big M has teamed up with the National Literacy Trust to get kids reading. From now and for the next five weeks, every Happy Meal comes with a free book. You can also collect a free 'Happy Readers' book token for offers at WH Smith.
There's lots of different genres covered in the campaign, so if you are heading into a McDonald's (yes, yes, we know, but we all do it sometimes, let's be honest), look out for the free book offer at the tills.
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The campaign is estimating to give away at least 15 million fiction and non-fiction reads to families across the UK by 2014.