We were a little sceptical about McDonald's launching a reading campaign, but bear with us.
The big M has teamed up with the National Literacy Trust to get kids reading. From now and for the next five weeks, every Happy Meal comes with a free book. You can also collect a free 'Happy Readers' book token for offers at WH Smith.
There's lots of different genres covered in the campaign, so if you are heading into a McDonald's (yes, yes, we know, but we all do it sometimes, let's be honest), look out for the free book offer at the tills.
The campaign is estimating to give away at least 15 million fiction and non-fiction reads to families across the UK by 2014.