Many British men are secretly wearing make-up to hide their imperfections, a survey has revealed.
According to the findings, 1 in 10 men have turned to cosmetics to enhance their appearance, with men from Newcastle most likely to wear make-up, followed closely by men who come from Essex. For a visual cue think Geordie Shore and TOWIE.
Of the 1,831 men polled by luxury designer discount site HushHush.com, 11% admitted to wearing make-up: 52% put slap on regularly and 22% wear it every day.
See the most popular products among men below, in reverse order:
More than one third of the men taking part (37%) said they used fake-tan products; with the majority of these (68%) preferring to use at-home ranges. The remaining 32% said they preferred to go to spray-tanning salons and 14% of men said that they regularly used tanning beds.
According to the survey northerners are more likely to wear make-up than southeners, with just three of the top 10 cities being located in the south.
Cities where men are most likely to wear 'secret' make-up
Also on HuffPost: The most popular cosmetic surgery treatments among men
Suggested For You
SUBSCRIBE AND FOLLOW
Get top stories and blog posts emailed to me each day. Newsletters may offer personalized content or advertisements.Learn more