Facebook To Launch New Feeds And 'Richer' Ads?

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Facebook is set to unveil a new look for its News Feeds with the aim of making you spend more time - and look at more ads - on its service.

Mark Zuckerberg's social network will launch the new features at a press event on Thursday.

According to a report by Techcrunch, the main announcement will be the addition of new information streams to its homepage.

They will include filters to see just the photographs your friends have posted, a music feed to check what they're listening to and what concerts they've attended.

Other feeds for news, videos and apps are possible, but unlikely according to the reports.

The new feeds will also come with opportunities for advertisers, with larger and more aggressive ads a potential result.

Techcrunch cited multiple anonymous sources in its report, which added that a supposed 'radical' redesign of its mobile feed isn't ready and will not be revealed on Thursday.

It also republished a quote from Zuckerberg last week which confirmed "richer" advertising might be on the cards:

"Historically, advertisers want really rich things like big pictures or videos and we haven't provided those things historically. But, one of the things that we've done in the last year is you've seen the organic news feed product that consumers use moving towards bigger pictures, richer media and I think you'll continue to see it go in that direction."

 
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