So Alex Pettyfer is the latest name to be linked to the coveted role of Christian Grey in the upcoming adaptation of smash novel '50 Shades Of Grey'.
"WHOOOOO???" we may hear you cry. Well, dear readers, let us introduce you.
First off, there is the small matter of THIS:
And also this:
Oh, and let's not forget about this either:
Ok, so we realise it's not all about how the 23-year-old from Hertfordshire looks sans clothes (although that will be a handy skill given what he'll be getting up to as Mr Grey).
Alex has already starred in a string of hit films, breaking into the business aged 15, when he was cast as teenage MI6 spy Alex Rider in the film 'Stormbreaker'.
Since then he's gone on to star in 'Wild Child' opposite Emma Roberts, and 'Beastly' with Vanessa Hudgens, and most recently got his kit off alongside Channing Tatum and Matthew McConaughey in 'Magic Mike'.
And it seems we're not the only ones slightly obsessed with him. In 2009, Alex was voted number 35 on Company's list of the top 50 most eligible bachelors, as well as ranking 21st on Glamour magazine's sexiest men on the planet.
But sadly he is off the market it seems, as he's rumoured to be engaged to Elvis Presley's granddaughter, Riley Keough, who he met on the set of 'Magic Mike'.
All we can say is, she is one LUCKY girl.