If a flashing screen, piercing ringtone and frantic vibration aren't enough to grab your attention when you get a call, then British researchers may have the technology for you.

MorePhone is a thin, flexible prototype device which curls up when you receive a notification.

Developed at Queen's University's Human Media Lab, its inventors claim it is "another step in the direction of radically new interaction techniques".

shape changing smartphone

A prototype was unveiled at the Acm Chi 2013 in Paris on Monday

Programme director, Roel Vertegaal, said in a statement: "Users are familiar with hearing their phone ring or feeling it vibrates in silent mode.

"One of the problems with current silent forms of notification is that users often miss notifications when not holding their phone.

"With MorePhone, they can leave their smartphone on the table and observe visual shape changes when someone is trying to contact them."

MorePhone is comprised of a thin, flexible "electrophoretic" display. Underneath this are shape memory alloy wires that produce the curling effect when they contract.

The degree of curl can also be tailored to convey varying degrees of urgency for instance.

Want one? You'll have a five to ten year wait sadly, probably while they develop a way for it to function without that mass of wires....