How much will the PS4 cost?
Not as much as an Xbox One.
That's how Sony wants you to think about it anyway - as in fact the price tag is still pretty hefty.
At its E3 press conference on Tuesday morning Sony said that the basic PS4 - with a 500gb hard drive but not included Eye camera - will cost £349.
That compares to £429 for the Xbox One.
Both will be released in the Autumn, and it's obviously possible that those price tags could change before then - or that retailers could intervene and offer them at a lower price point.
But it's interesting at this stage that Sony is so keen to mark itself out as the cheaper - and on some points such as DRM arguably better - option.Suggest a correction