Kerry Katona has been dropped as the face of payday loan company Cash Lady after filing for bankruptcy for the second time.

The Insolvency Service confirmed the Atomic Kitten star had declared herself bankrupt in a petition filed at Wigan County Court yesterday.

kerry katona

Kerry Katona

Bosses at Cash Lady said it was 'with sadness' that they were dropping Kerry from their ads because of her 'current financial situation'.

Kerry - who has recently reunited with her Atomic Kitten bandmates Natasha Hamilton and Liz Mcclarnon - was first declared bankrupt in 2008.

She was at the centre of controversy when she was chosen to front the Cash Lady TV advertising campaign where she referred to her own financial troubles.

In the ads, the mum-of-four said: “We've all had money troubles at some point, I know I have. You could see your bank and fill in loads of forms, but is there an easier way to get a loan... So if you need extra cash go to Fast cash for fast lives.”

The ads were later banned by the advertising regulator but she continued to be the face of the company, starring in a new version of the ads - until yesterday.

kerry katona

Kerry in the Cash Lady ads

A spokesman from Cash Lady's parent company PDB UK, told This is Money: “We were sorry to hear about Kerry’s current financial situation.

"Clearly, as a business, we are committed to responsible lending, so it is with sadness that we will not be able to continue using Kerry as the face of Cash Lady.

“We enjoyed working with Kerry a lot, and we wish her all the best in her future endeavours.”

atomic kitten

Kerry reunited with her Atomic Kitten bandmates earlier this year

Earlier this year Kerry blogged exclusively for The Huffington Post on why she decided to become the face of Cash Lady and admitted she'd made some 'terrible' mistakes with money.

"I think a lot to do with all this kerfuffle is that controversy seems to follow me around wherever I go," she said. "And I'm sure the irony of me giving out financial advice isn't lost on anyone who knows even a little bit about me and my life.

"I was made bankrupt, had my house repossessed and made some terrible decisions with money.

"But I can hold my head up high, I'm paying off my debts and the one thing I know now more than anything is how to make ends meet for me and my family.

"And every now and again for people like me when emergencies come up that might mean getting a short-term payday loan."

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  • Kerry Katona

    Despite her fortune for her Atomic Kitten days and various relaity TV appearances, Kerry was officially made broke in 2008 when she failed to cough up the final £82,000 of a £417,000 tax bill. A turn as a housemate on 'Celebrity Big Brother' helped her to finally pay off her debts.

  • Shane Filan

    The Westlife star and property investor was made bankrupt in June 2012 when the housing market crashed, and left him owing more than €5.5m (£4.45m) to Ulster Bank and Bank of Ireland.

  • Martine McCutcheon

    Martine filed for bankruptcy in in 2013, when she amassed debts of £187,000.

  • Stephen Baldwin

    When Stephen defaulted on a mortgage payment in 2009, he filed for bankcruptcy claiming he was $2.3m in debt.

  • Joe Swash

    The former 'EastEnders' star was made bankrupt by London's High Court in 2009 after he failed to pay a £20,000 tax bill.

  • Peter Stringfellow

    Peter lost a reported $20m in 1992 after a failed attempt to crack America.

  • Christopher Biggins

    Biggins reckons that going into voluntary bankruptcy 15 years ago was the 'best thing that ever happened' to him. The star was forced into it after work offers slowed down.

  • Mike Tyson

    The boxer owed both the US and British governments $17m in taxes, $750,000 to law firms and $300,000 to limo services and became bankrupt in 2004.

  • Donald Trump

    He may be a multi-billionaire, but Donald Trump has filed for corporate bankruptcy four times! However, he has never filed for personal bankruptcy.

  • Neil Morrissey

    Neil entered into an individual voluntary arrangement (IVA) after a property scheme in which he invested collapsed, leaving him millions of pounds in debt.

  • MC Hammer

    One hit wonder MC Hammer's living beyond his means meant he was $13m in debt and filed for bankruptcy in 1996.


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    Back in 60s and 70s, Bob Dylan was a counter culture, civil rights, anti-capitalist hero. A few decades later and he's flogging women's undies. Mind you, he always objected to being pigeon-holed as a 'protest musician' so maybe taking money from Victoria's Secret was the old grump having the final say on the matter.

  • Gavin Henson - Bingo

    Perm-tanned man-Barbie Gavin Henson enjoyed a brief dalliance with fame after marrying Charlotte Church, and duly cashed in with an advert. Problem was it wasn't for a sports drink or a brand of trainer but a naff online bingo company, no doubt sparking even greater hilarity among his rugby team than his post-match beauty regime.

  • Victoria Beckham - Range Rover

    Posh Spice is a respected fashion designer now, but what does she know about cars? Enough for Range Rover to bring her on board and trust her to come up with a design for their latest model, at least. Or maybe they were trying to reach a new female market. In any case, hearing her explain the deal is a joy.

  • Lady Gaga's - Perfume

    Nothing odd about a pop star releasing a fragrance - in fact, we're pretty sure it's written into the pop star contract. But trust Lady Gaga to make her scent all weird by making this advert and describing the scent on Australian radio as like "an expensive hooker". Sexy.

  • Danny DeVito - Limoncello

    One is a small, sweet man who brightens up any movie. The other is a small, sweet drink that brightens up even the dodgiest Italian meal. Actually, this is a match made in heaven...

  • Brad Pitt - Pringles

    Before he was Brad Pitt: Sexiest Movie Star In The World, King Of The A-Listers, he was Brad Pitt: Struggling Actor, Will Play A Surf Bum For Food. Annoyingly, of course, he still looks hot in this early advert for Pringles.

  • Mikhail Gorbachev - Pizza Hut

    Simply too bizarre not to make the list. Former Soviet statesman, and General Secretary of the Communist Party of the Soviet Union Mikhail Gorbachev was somehow convinced to help further the cause of global capitalism by advertising Pizza Hut. We say 'somehow' - we mean by flattering his ego, of course, which is how you get politicians to do most things.

  • Eva Longoria - Sheeba

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  • Kerry Katona - Cash Lady Pay Day Loans

    In one sense, Kerry Katona's Cash Lady Pay Day Loan company ad marked a seminal moment in marketing. For the first time ever we were presented with what in literary terms you'd call an 'unreliable narrator' - in other words, financial advice from someone who confesses to being terrible at personal finance. We have no idea if it worked.

  • Donald Trump - Steaks

    Is Donald Trump actually a steak? It would explain a lot. His face. His wig. The things he thinks and says. Yes, it all makes sense now - the reason Trump loves steaks so much is because his face and brain are <em>made</em> of steak. And who wouldn't buy steak from a steakman? A fool, that's who.

  • John Lydon - Country Life Butter

    The advert that broke a thousand old punks' hearts. Johnny Rotten, the spitting, snotting anti-Christ of the Sex Pistols, stood in his dressing gown flogging the very stuff clogging the middle-aged arteries of the men who idolised him in the 70s. Tra-gic.

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