The Insolvency Service confirmed the Atomic Kitten star had declared herself bankrupt in a petition filed at Wigan County Court yesterday.
Bosses at Cash Lady said it was 'with sadness' that they were dropping Kerry from their ads because of her 'current financial situation'.
Kerry - who has recently reunited with her Atomic Kitten bandmates Natasha Hamilton and Liz Mcclarnon - was first declared bankrupt in 2008.
She was at the centre of controversy when she was chosen to front the Cash Lady TV advertising campaign where she referred to her own financial troubles.
In the ads, the mum-of-four said: “We've all had money troubles at some point, I know I have. You could see your bank and fill in loads of forms, but is there an easier way to get a loan... So if you need extra cash go to www.cashlady.co.uk. Fast cash for fast lives.”
The ads were later banned by the advertising regulator but she continued to be the face of the company, starring in a new version of the ads - until yesterday.
A spokesman from Cash Lady's parent company PDB UK, told This is Money: “We were sorry to hear about Kerry’s current financial situation.
"Clearly, as a business, we are committed to responsible lending, so it is with sadness that we will not be able to continue using Kerry as the face of Cash Lady.
“We enjoyed working with Kerry a lot, and we wish her all the best in her future endeavours.”
Earlier this year Kerry blogged exclusively for The Huffington Post on why she decided to become the face of Cash Lady and admitted she'd made some 'terrible' mistakes with money.
"I think a lot to do with all this kerfuffle is that controversy seems to follow me around wherever I go," she said. "And I'm sure the irony of me giving out financial advice isn't lost on anyone who knows even a little bit about me and my life.
"I was made bankrupt, had my house repossessed and made some terrible decisions with money.
"But I can hold my head up high, I'm paying off my debts and the one thing I know now more than anything is how to make ends meet for me and my family.
"And every now and again for people like me when emergencies come up that might mean getting a short-term payday loan."
Despite her fortune for her Atomic Kitten days and various relaity TV appearances, Kerry was officially made broke in 2008 when she failed to cough up the final £82,000 of a £417,000 tax bill. A turn as a housemate on 'Celebrity Big Brother' helped her to finally pay off her debts.
The Westlife star and property investor was made bankrupt in June 2012 when the housing market crashed, and left him owing more than €5.5m (£4.45m) to Ulster Bank and Bank of Ireland.
Martine filed for bankruptcy in in 2013, when she amassed debts of £187,000.
When Stephen defaulted on a mortgage payment in 2009, he filed for bankcruptcy claiming he was $2.3m in debt.
The former 'EastEnders' star was made bankrupt by London's High Court in 2009 after he failed to pay a £20,000 tax bill.
Peter lost a reported $20m in 1992 after a failed attempt to crack America.
Biggins reckons that going into voluntary bankruptcy 15 years ago was the 'best thing that ever happened' to him. The star was forced into it after work offers slowed down.
The boxer owed both the US and British governments $17m in taxes, $750,000 to law firms and $300,000 to limo services and became bankrupt in 2004.
He may be a multi-billionaire, but Donald Trump has filed for corporate bankruptcy four times! However, he has never filed for personal bankruptcy.
Neil entered into an individual voluntary arrangement (IVA) after a property scheme in which he invested collapsed, leaving him millions of pounds in debt.
One hit wonder MC Hammer's living beyond his means meant he was $13m in debt and filed for bankruptcy in 1996.
David Beckham - Sharpie
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Bob Dylan - Victoria's Secret
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Victoria Beckham - Range Rover
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