What do you give to the Royal baby who will, without a shadow of a doubt, have everything? Why a £10,000 pot of Sudocrem for the regal botty, of course.
On top of a box of goodies from the Finnish social security service, a kangaroo knitted by the former Australian prime minister, Julia Gillard, and shares in Chelsea football club, courtesy of Kate Middleton's uncle, Gary Goldsmith, who has also promised a mini team kit, the Royal infant can be assured of never experiencing nappy rash thanks to the ultra-lavish gift.
With just days to go before the arrival of the Duke and Duchess's baby, designers worldwide are rushing to create bespoke gifts for the third-in-line to the throne.
And one company was so determined to impress that they roped in celebrity jewellery designer Theo Fennell to create the most lavish baby gift so far for the pregnant Duchess, worth a staggering £10,000.
But the jewel-encrusted, 18ct white gold charm bracelet isn't exactly as glamorous as it sounds, because it doubles as a nappy rash cream holder.
Modelled on the iconic Sudocrem pot with a closable lid, the company maintain that it will carry the perfect amount of the nappy rash cream in style. When the initials are known they will be engraved onto a disc charm that will sit alongside the miniature pot.
Theo said: "I am thrilled to make this miniature pot and bracelet for Sudocrem. I understand it will be going to a very good home."
Sudocrem commissioned Theo Fennell to design the very same bracelet just over a year ago and auctioned it for the NSPCC.
A Sudocrem spokesman said: "It raised over £20,000 and brought a lot of happiness. We decided to ask Theo to make another one for us because it was such a beautiful bracelet and we thought the Duchess would like it.
"However she must be inundated with lovely gifts so we've decided that auctioning it for one of her charities is better. In the spirit of giving it's about putting something back."
The Duchess of Cambridge, 31, will give birth in the private Lindo Wing, where Prince William was delivered in 1982, and anticipation is building as members of the press began arriving ahead of the birth.