In our youth-obsessed culture that sees women aged over 50 zapped from television screens faster than you can say "sexism", the fairer sex are going to extreme lengths in search of youthful beauty.
Standard anti-ageing creams are being pushed to the back of the vanity case to make way for... wait for it... placenta face masks. What, you thought it was just for babies?
According to a recent study by MyVoucherCodes.co.uk, 45% of women would try a placenta face mask if money were no object.
The nutritional benefits of eating placenta -- or placentophagy if you're feeling fancy -- has been well documented and is common in many cultures.
But putting placenta on your face is a whole different ball game. And HuffPost UK Lifestyle aren't sure that we want to play.
The treatment, which has only recently become available in the UK and is said to be popular among a handful of celebrities, uses stem cells harvested from sheep's placenta.
The stem cells are alleged to reduce the signs of ageing by boosting the production of collagen, glycoproteins and elastic fibres.
"With medical experts and cosmetologists exploring the many uses for these amazing cells, from giving hope to patients suffering from paralysis to those looking to harness the unique qualities of stem cells to turn back the signs of ageing."
The MyVoucherCodes.co.uk study, which polled 2,173 British women aged 30 and above, found that 91% were concerned about how ageing would affect their looks.
It also exposed the lengths to which women are willing to go to stay looking young -- which made us feel a little depressed to be honest. Here are a few other bizarre treatments women would try:
- Placenta face masks - 45%
- Bee venom - 41%
- Vampire face masks - 39%
- Leeches - 38%
- Sperm facial- 30%
- Bird poo facial – 25%
- Cryotherapy treatment – 21%
- Cactus massage – 19%
- Urine therapy – 15%
- Solid gold facial – 14%
Also on HuffPost:
Bagel Head: Latest Beauty Craze Injects Saline Into Forehead
Normally reserved for salmon and cream cheese or salt beef and gherkins, bagels are now on the tip of everyone's tongues as the most recent beauty craze. The 'bagel head' beauty treatment has taken Japan by storm and if you're squeamish we suggest you brace yourself before reading further. <a href="http://www.huffingtonpost.co.uk/2012/09/26/bagel-head-beauty-craze_n_1915406.html" target="_blank"><strong>READ MORE.</strong></a>
African Women Who Tattoo Their Gums Black For A More Beautiful Smile
There's a new page in the ever-growing book of bizarre beauty procedures. Joining the list of treatments like extreme butt implants and Japan's "bagel heads" comes gum tattooing. More specifically, tattooing your gums black to achieve a more beautiful smile. <a href="http://www.huffingtonpost.com/2013/01/03/african-women-tattoo-gums-black-video_n_2402208.html" target="_blank"><strong>READ MORE.</strong></a>
Is Beauty Without Makeup The Best Goal? Blogs Christina Huffington
African Men Who Tattoo Their Lips Pink To Look More Attractive
As part of a beauty procedure, some men in Nigeria are tattooing their bottom lips pink. <a href="http://www.huffingtonpost.com/2013/01/30/african-men-tattoo-lips-pink_n_2581152.html" target="_blank"><strong>READ MORE.</strong></a>
'Fire Facial' Treatment, AKA Huǒ Liáo, Claims To Fight Wrinkles By Setting Face On Fire
What if you were promised fewer wrinkles, younger-looking skin, even slimmer thighs … if you set your body on fire? <a href="http://www.huffingtonpost.com/2013/03/06/fire-facial-treatment-huo-liao_n_2819709.html" target="_blank"><strong>READ MORE.</strong></a>
Vajazzle For The Queen's Jubilee
An online sex shop has caused controversy by unveiling a limited edition vajazzle in honour of the Queen's Jubilee. Saucy website Lovehoney.co.uk wanted to celebrate Queen Elizabeth's 60th anniversary on the throne with a sexy souvenir. So they launched the 'Majazzle' - a package where women can decorate their private parts by sticking on crystal decorations in the shape of a crown. <a href="http://www.huffingtonpost.co.uk/2012/04/20/vajazzle-queens-jubliee-majazzle-bikini-wax_n_1440233.html" target="_blank">READ MORE</a>
Test the Trend: Are Nail Extensions Really That Practical? Blogs Lorna Weightman
Japan's 'Double Tooth' Trend
Yaeba – which translates literally as “double tooth” is a dental procedure which sees the upper canines capped either permanently or temporarily, costing between between £130 - £340 for each tooth. <a href="http://www.huffingtonpost.co.uk/2013/02/01/yaeba-japanese-double-tooth-trend-expensive-crooked-smile_n_2596720.html" target="_blank">READ MORE</a>
Living Barbie Doll Valeria Lukyanova Reveals Her Spiritual Side
When HuffPost UK Lifestyle first laid eyes on real-life Barbie Valeria Lukyanova, it was hard for us to look past her superficial Mattel-esque exterior. <a href="http://www.huffingtonpost.co.uk/2012/11/12/barbie-doll-valeria-lukyanova_n_2116129.html" target="_blank"><strong>READ MORE.</strong></a>
La Bella Placenta Shampoo: Because You're Worth It
Bored of your dull, lifeless hair? Do you dream of big, bouncy locks? Of hats that don't fit on your head because of all that volume? Well look no further than placenta shampoo. (Yes, we said placenta.) <a href="http://www.huffingtonpost.co.uk/2012/08/30/placenta-shampoo_n_1842165.html?utm_hp_ref=uk-beauty" target="_blank">READ MORE.</a>
Justin Jedlica, 'Human Ken Doll' With Buttock & Pectoral Implants, Refers To Surgery As 'Art'
We’ve reported on the “human Barbie” – now meet her plastic fantastic counterpart – the living ‘Ken’. Justin Jedlica has spent more than $100,000 (£61,000) on cosmetic procedures, and he says he’s not done yet.<a href="http://www.huffingtonpost.co.uk/2012/12/17/justin-jedlica-human-ken-doll-h-buttock-pectoral-implants-surgery-art-_n_2315254.html" target="_blank"><strong> READ MORE.</strong></a>
'Tittooing' On Nipples Is The Latest Beauty Craze In The UK, Telegraph Says
Thigh gap, "toe-besity" and mother-daughter plastic surgery are all beauty crazes we've seen (and questioned) before. "Tittooing," on the other hand, is a completely new concept to us. <a href="http://www.huffingtonpost.com/2013/04/17/tittooing-nipple-tattoo-uk_n_3102033.html" target="_blank"><strong>READ MORE.</strong></a>
Weekend Shopping: DIY Nail Art, blogs Sarah McGiven