11/07/2013 20:04 BST | Updated 22/05/2015 10:12 BST

Backstage Beauty: Felder Felder Autumn/Winter 2013

Maxfactor makeup artist Mel Arter summed up Felder Felder's Autumn/Winter beauty look in two words: "elegant street".


Inspired by the 1970s Zephyr boys movement, the makeup was classic but with a sense of rebellion and exclusivity about it. Arter told us, "the look really plays on this through winter blushed cheeks and dewy skin, but with an element of elegance". (Trend alert: winter cheeks were also seen backstage at the London College of Fashion show).


So - how was this done? The flushed, outdoors cheeks were down to a mix of MaxFactor's CC Cream (it launches in April) and a creamy blush in soft pink. As for the statement lip, the Elixir Lip Pencil in Ruby Tuesday and Flipstick in Gipsy Red were layered together to create a matte, toasted finish.


The wind-chapped look was complete with a clear gloss on the eyelids to bring out the natural skin tone.