Trust Alber Elbaz to do something different with Lanvin's Autumn/Winter 2012/13 ad campaign.
The brand has released images for its latest campaign, with the tagline "Individuals with individuality. Reality... not reality stars". So instead of looking to the supermodels and slebs to showcase his latest designs, Elbaz has picked men and women aged between 18 and 80 to star in the new adverts shot by Steven Meisel.
The result? An eclectic, daring series of beautiful photos, that will definitely stand out from the crowd on the shop fronts next season. Lanvin, we salute you (and we love the dog too).
Let us know how you rate the new campaign and see more from Lanvin through the years in our gallery below: