Maxfactor Signs An A-Lister, Guess Who?

11/07/2013 19:16 | Updated 22 May 2015

Maxfactor has announced a collaboration with Gwyneth Paltrow today, ahead of the brand's new Glamour Statement Vision campaign.

max factor gwyneth paltrow

So what exactly is a Glamour Statement Vision campaign? Makeup artist Pat McGrath explained the new partnership with the following statement:

"I tasked eleven of our national make-up artists to create three glamour statements for Gwyneth. These were to be inspired by her life and the different roles she has to play – model, actress, mother, singer.. I then curated these looks, taking nuances from each, to create seven glamour statements. These were brought to life by Maxfactor with amazing, beautiful results".

So basically, Gwyneth has inspired a series of makeup looks for the brand, which she will model in an ad campaign in November. No word yet on what the campaign will entail, but we're guessing that Gwyneth will be glowing, as usual.

We'll keep you posted on Gwyneth's Maxfactor role but in the meantime, see more of the actress in her style evolution below:

Find out the latest news on Gwyneth's moving plans below:


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