The advertising campaign for Holly Willoughby's latest collection for Very.co.uk has a distinctly saucy office vixen vibe.
The Autumn/Winter outfits combined with Holly's figure and some bouffant hairstyling reminded us more than a little of Mad Men's Joan Holloway - and we're thinking that must have been the intention given Holly seems to be playing some sort of secretarial role surrounded by retro props.
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Although we're not entirely sure why she is forlornly cradling an appointments diary in that top picture. Also that typewriter/desk/chair setup looks like an ergonomic disaster area - she'll be having all manner of shoulder pain before you know it.
What do you think of Holly's new range? Will you be buying?