French scientist Jean-Denis Rouillon has claimed bras "are not needed", and might actually be doing women's figures more harm than good. "Hurrah!" I hear you exclaim, "No more awkward measuring moments in M&S! No more!"
But wait just a gosh darn minute before you douse your mountain (I know you've got loads) of bras in petrol and casually toss a match at it. Think, what would life really be like without your bra?
I ask you now to recall the last time you ventured down the stairs sans-support. Remember that? Was it a nice experience? Thought not. No matter what cup size you are – trust me I've ranged from an AA (thanks puberty) to an E (cheers Microgynon) – bra is best. Lady Bustier is like a fabric hug, leaving your boobs comforted, comfortable and content upon your rib cage.
As far as back pain and boob saginess is concerned Professor Rouillon isn't the first to suggest such things - in fact, bras have been blamed for breathing problems and even cancer. And, as always where there's a theory there's another one to disprove it.
Charles Hunt of the British School of Osteopathy says, "If breasts are not supported, the muscles can be put under pressure, causing rounded shoulders and subsequent problems with the neck and spine."
Now, I'll be the first to admit I've oft found myself gazing at Kate Moss in her bra-less state thinking, "I wish I could get away with that easy-breezy I'm-gonna-let-my-nipples-chill-the-eff-out look". AND there's no better feeling than casting off your lacy/padded/push-up bra at the end of the day, but I would never ditch mine for good.
There's a good reason I'd spend £100 in Agent Provocateur and it sure as hell ain't to conquer back pain. Bras make girls feel good. They give you shape, they give you the confidence to run for the bus and, most importantly, they mean your outer wear looks totes amaze.
In sum, do you want to be that girl - here's looking at you Anne Hathaway, Charlie Dimmock etc - who goes sans bra and everyone bloomin' well knows it? I don't. Also, sorry, but what does a guy (Rouillon) know about the joys of bras? Last time I checked, zilcho.