The world's first consumer 'light field' camera has been launched commercially in the UK.
The Lytro camera is unique in that it allows viewers to selectively refocus a photo after it has been taken - and even move the lens around the scene.
Lytro claims the camera "offers a new way to take and experience pictures"/
The device has an 8x optical zoom and f/2 lens, and a light field sensor which collects the colour, intensity and direction of every light ray which enters the camera. It features just two buttons - power and shutter - and a glass touchscreen which means images can be viewed and refocused on the device.
The 'Graphite', 'Electric Blue' and 'Moxie Pink' 8GB Lytro is available for £399 from Dixons Travel, Harrods and John Lewis online.
A 16GB red model is also available, for £469.
Jason Rosenthal, CEO of Lytro said in a press release: "With light field technology there is a huge opportunity for creativity in photography that hasn't been possible in the past. We've seen amazing, creative and interactive pictures from camera owners in other countries, and we're looking forward to seeing living pictures from our UK customers."
We've collected our favourite few Lytro images from their website below. Let us know if you buy one and if you can come up with anything even more creative.