The world's first consumer 'light field' camera has been launched commercially in the UK.
The Lytro camera is unique in that it allows viewers to selectively refocus a photo after it has been taken - and even move the lens around the scene.
Lytro claims the camera "offers a new way to take and experience pictures"/
The device has an 8x optical zoom and f/2 lens, and a light field sensor which collects the colour, intensity and direction of every light ray which enters the camera. It features just two buttons - power and shutter - and a glass touchscreen which means images can be viewed and refocused on the device.
The 'Graphite', 'Electric Blue' and 'Moxie Pink' 8GB Lytro is available for £399 from Dixons Travel, Harrods and John Lewis online.
A 16GB red model is also available, for £469.
Jason Rosenthal, CEO of Lytro said in a press release: "With light field technology there is a huge opportunity for creativity in photography that hasn't been possible in the past. We've seen amazing, creative and interactive pictures from camera owners in other countries, and we're looking forward to seeing living pictures from our UK customers."
We've collected our favourite few Lytro images from their website below. Let us know if you buy one and if you can come up with anything even more creative.
Panasonic Lumix LX7
This 12.7-megapixel compact features fast autofocus, a 3-inch screen and a manual aperture ring. With looks that can (almost) match the retro-minded Fujis in this list, it's a good choice for beginners and pros who need a more flexible shooter to go with their DSLR. (<a href="http://www.amazon.co.uk/Panasonic-Lumix-Camera-LEICA-Summilux/dp/B008N8NZDK/ref=sr_1_1?s=electronics&ie=UTF8&qid=1369322042&sr=1-1&keywords=Panasonic+Lumix+LX7&tag=hptech-21" target="_blank">£342 at Amazon)</a>
<a href="http://www.amazon.co.uk/FujiFilm-X20-Digital-Silver-Processor/dp/B00AX12ZLS/ref=sr_1_1?ie=UTF8&qid=1369321058&sr=8-1&keywords=x20+fujifilm&tag=hptech-21" target="_blank">There's a lot to recommend in the X20</a>, especially if you're looking for a more old-school shooting experience in a digital compact or wantan optical viewfinder and can't afford the X100S.
This camera is all about the night-performance. Its 12-megapixel sensor is decent in most environments, it ones with a range of good filters and effects, and image processing taken from the latest PEN cameras. Oh, and its 3-inch tilting screen is a great feature. But it's the camera's performance in low-light that really stands out - where it's among the best we've used. Still, at around £480 it's pricey compared to its nearest rivals. (<a href="http://www.amazon.co.uk/Olympus-XZ-2-Digital-Camera-i-Zuiko/dp/B009C72TX8/ref=sr_1_1?s=electronics&ie=UTF8&qid=1369322018&sr=1-1&keywords=Olympus+XZ-2&tag=hptech-21" target="_blank">£349 at Amazon</a>)
Sony Alpha SLT-A37
This mid-range almost-DSLR has a 16MPG sensor, features very fast shooting thanks to its semi-transparent mirror and has very good video recording. If you need pro performance but can't afford the full-whack Canons, this is a good compromise. <a href="http://www.amazon.co.uk/Sony-Translucent-Technology-Interchangeable-18-55mm/dp/B0083RQAYM/ref=sr_1_1?s=electronics&ie=UTF8&qid=1369322150&sr=1-1&keywords=Sony+Alpha+SLT-A37&tag=hptech-21" target="_blank">(£438 at Amazon</a>)
Canon EOS 650D
This full DSLR has am 18-megapixel sensor, has amazing image quality and genuinely intuitive touchscreen controls. If you can afford the £560-ish for the body alone, never mind the lenses and extras, you'll not need to buy another camera for a very long time. (<a href="http://www.amazon.co.uk/Canon-EOS-650D-Digital-Camera/dp/B0089V4CJC/ref=sr_1_1?s=electronics&ie=UTF8&qid=1369322122&sr=1-1&keywords=Canon+EOS+650D&tag=hptech-21" target="_blank">£524 at Amazon</a>)
Samsung Galaxy Camera
The Galaxy Camera is unique, in that it's essentially a mid-range compact with an Android phone slammed into the back. Yes, it's weird, but it does mean you can use your regular Instagram/Facebook/Twitter apps with a camera as good as most point-and-shoots on the market, and upload them via 3G or WiFi. Which is a great feature, and for some worth the purchase. <a href="http://www.amazon.co.uk/Samsung-Galaxy-Camera-Optical-Android/dp/B009K27FMK/ref=sr_1_1?s=electronics&ie=UTF8&qid=1369322064&sr=1-1&keywords=Samsung+Galaxy+Camera&tag=hptech-21" target="_blank">(£294 at Amazon)</a>
The classic styling of Fuji's top compact camera masks its serious quality under the hood, with 16.3 megapixels, DSLR-quality pictures and a lightweight, slim body that won't get in your way when shooting on the street. Fuji claim a 30 per cent improvement in signal-to-noise over the previous generation X100. (<a href="http://www.amazon.co.uk/Fujifilm-X100S-Digital-Camera-Processor/dp/B00AX12ZL8/ref=sr_1_1?s=electronics&ie=UTF8&qid=1369322092&sr=1-1&keywords=Fuji+X100S&tag=hptech-21" target="_blank">£1,000 at Amazon)</a>
Sony Cyber-Shot HX20V
This company, solid and feature-rich compact has an 18.1 megapixels screen and very, very good zoom. (<a href="http://www.amazon.co.uk/Sony-Cyber-shot-DSC-HX20V-Super-Advanced-Optical/dp/B007DDCVM2/ref=sr_1_fkmr0_1?ie=UTF8&qid=1369321974&sr=8-1-fkmr0&keywords=Sony+Cyber-Shot+HX20VSony+Cyber-Shot+HX20V&tag=hptech-21" target="_blank">£199 at Amazon</a>)
Samsung Galaxy S4
Yes, it's not a camera - it's a phone. But it's a phone with a brilliant 13MP camera, and one with the ability to shoot from both the front and back lenses at the same time - a pretty unique feature which makes it stand out from the pack.