There are awkward interviews - and there's the so-bad-it's-unintentionally-funny train crash that took place between Bruce Willis and Magic entertainment reporter Jamie Edwards while Willis was in London to promote his new film 'Red 2'.
Sitting alongside co-star Mary-Louise Parker - who was rather more forthcoming than him, although that wasn't hard - we haven't seen Willis this uncooperative since his infamous appearance on 'The One Show'.
On Twitter, Edwards called it "the interview I'll never forget". Click play on the video above to find out why - and be prepared to cringe. A lot.