Skylanders Is The UK's Biggest-Selling Toy, Activision Says (INFOGRAPHIC)

16/08/2013 15:28 BST | Updated 16/10/2013 10:12 BST

If you're over 11 years old, and don't have kids under 11 years old, you might only be dimly aware of Skylanders. But just how popular is Activision's toys-video games combo series?

Turns out it's the most popular. As in, the biggest-selling toy in the UK.

According to Activision's latest figures, the Skylanders franchise has generated more than $1.5 billion in sales so far, and Skylanders Giants was the number one best-selling console and hand-held game in dollars in North America and Europe for 2013.

Take a look at Activision's snazzy (and rather silly) graphic - their second of the week - to see just how big a task is facing Disney Infinity in its race to unseat the king of expandable action-figure video games.