A gag about a chocolate bar has been named the funniest joke of the Edinburgh Fringe.

Rob Auton's winning wisecrack was one of 20 shortlisted by a group of comedy experts before it was put to the fans' vote.

The 30-year-old from York, who has been doing stand-up since 2008, won almost a quarter of the votes (24%) for his one-liner: "I heard a rumour that Cadbury is bringing out an oriental chocolate bar. Could be a Chinese Wispa."

Other contenders for the top prize included jokes by Alex Horne, Tim Vine and Marcus Brigstocke.

Auton, who recently quit his job selling paintbrushes in London's Soho to perform full-time, said: "I am honoured to receive this award and just pleased that a joke that tackles the serious issue of the invention of a new chocolate bar can be laughed at by the people of Britain."

The judges sat through hours of material before nominating their favourite three gags for the shortlist.

Steve North, general manager of TV channel Dave, which sponsors the award, said: "Now celebrating its sixth year, Dave's Funniest Joke of The Fringe continues to highlight the best one-liners coming out of the Fringe. This year's Top 10 is quick, sharp, witty and clever, and Rob is a very worthy winner."

Check out the top 10 nominated one-liners below:

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  • The Fringe starts here - official!

  • This sort of thing is perfectly normal on the Royal Mile right now.

  • ...as is this...

  • ...and this.

  • Thought Julian Assange was safely holed up in the Ecuadorian Embassy? Think again...

  • And the award for Best Lighting In A Fringe Venue Bar goes to... The Underbelly Cowgate!

  • They also win the Most Imaginative Form Of Signage award, too.

  • Unfortunately, we haven't got round to asking him yet.

  • Only in Edinburgh. On a former church.

  • Some lampposts (and posters) have seen better days. Well, it is the last week of the Fringe.

  • No, readers, we didn't.

  • Again, perfectly normal Royal Mile behaviour.

  • It's 'Wind In The Willows', in case you were wondering.

  • Well, it beats 'Golf Sale'.

  • And THAT'S how you hand out flyers with style.

  • Imaginative marketing for The Boy With Tape On His Face, aimed at giants.

  • What is it? We're afraid we can't tell you. Because it's hidden. Sort of.

  • And no, that 'hidden gem' isn't the castle.

  • The main BBC venue at the Edinburgh Fringe. It is very large, and very blue.

  • Although there is also a pink tent, if you prefer...

  • ...and a table tennis table!

  • Inside the blue venue you saw earlier. We told you it was big.

  • Waiting to see a show at the Voodoo Lounge - possibly the coolest venue entrance. Especially at 3 o'clock in the afternoon.

  • Even MacDonald's has got into the Fringe spirit!

  • The best beer mat ever - and a nice Fringe show marketing ploy.

  • Where to find a show at The Pleasance.

  • Show posters - now with added stars.

  • Not the Battersea Power Station, but the Underbelly venue.

  • The Gilded Balloon - pretty in pink (and purple).

  • The Assembly - lit up like a Christmas tree. (Includes mini Christmas trees)

  • Audiences are down - but there are still queues. Very long queues.

  • Need a ride?

  • Every space is covered.

  • No, really.

  • Proof that it doesn't always rain in Edinburgh: sunshine on The Meadows...

  • ...where performers like to chill out.

  • The reviews board at the Underbelly.

  • Has Richard Herring's cock ever been so big?

  • The Pleasance Courtyard - still a festival focal-point...

  • ...and still one of the prettiest venues.

  • Although if you prefer Magners to Foster's, head to the Underbelly.

  • Avalon Comedy's 'street team' of flyers are now, wisely, equipped with umbrellas.

  • Star ratings - more important than show titles...

  • ...and sometimes more important than the entire poster.

  • The giant inflatable cow that IS the Underbelly.

  • We told you it was giant.

  • You saw the Underbelly show - now buy the sweatshirt!

  • Lights! No cameras! Action!

  • Yeah - what ABOUT a Fat Stag Burger?

  • The Pimms man is happy, despite rain affecting sales.

  • The Pleasance courtyard by night.