Benefit's They're Real mascara is the best selling mascara in the UK (and probably elsewhere in the world), so the brand doesn't need to worry about pushing sales, does it? WRONG. Benefit has just released its latest advertising campaign... before you watch, it's probably NSFW...
Whether all this innuendo makes you turn your head and cringe or forces you to laugh out loud, Benefit have fulfilled one advertising aim: the brand knows how to get people talking. Now, back to making our lashes longer...