If you haven't heard of Violet Grey yet, you soon will. It's a brand new beauty website that mixes editorial shoots with e-commerce (the shopping section is still to be launched) and to kick things off, the site asked Mad Men's Jessica Pare to be its first model. Oh, and the creative director? Rosie Huntington-Whiteley got the job.
First impressions? WOW.
Whiteley shared these pictures of her debut creative director work with photographer Guy Aroch on Instagram. Okay - we're not entirely sure what Rosie's role involved, but it's safe to say the poolside snaps are stunning. Those red nails? Amazing. The lashes? We want.
Rosie and Jessica - it's a job well done.
To see the full photoshoot (trust us, it's worth a look), visit violetgrey.com